Meta is testing a new feature called Series for Reels on Instagram and Facebook, aimed at helping creators organise episodic content and making it easier for viewers to follow ongoing stories. The development was first reported by TechCrunch.
The feature allows selected creators to group both new and existing Reels into a structured series, with each Reel serving as an episode within a larger narrative. These series will be displayed in a dedicated section on a creator’s profile, enabling users to find, watch, and revisit episodes in sequence.
The move signals a shift in Meta’s approach to short-form video. While Reels has traditionally focused on quick, scrollable content, the new feature is designed to encourage longer-term engagement by giving audiences a reason to return regularly and follow ongoing content journeys.
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Meta believes the feature will be particularly useful for creators producing tutorials, educational content, challenges, fitness programmes, or multi-part storytelling formats. For example, a creator running a “10 Days of Healthier Baking” challenge could package all related videos into a single series, making it easier for followers to consume the content in the intended order.
Viewers who discover an episode while browsing Reels or their social feed will be able to access the complete series directly. They can also save a series for later viewing and keep track of their progress.
The initiative bears similarities to TikTok’s Series offering, introduced in 2023, which allows creators to bundle premium content and place it behind a paywall. While Meta has not announced monetisation plans, the company confirmed it is exploring ways for creators to generate revenue through the feature in the future.
For now, the Series feature is being tested with a limited group of creators who already produce serialised content, as Meta evaluates its potential to deepen engagement across its social platforms.