Samsung India has rolled out its ‘The Big Bespoke AI Fest’ as part of its Independence Day campaign, bringing a range of offers on its AI-powered Bespoke home appliances. Running until August 15, the campaign focuses on Samsung’s smart home ecosystem while offering cashback, extended warranty benefits and flexible financing options across select refrigerators, washing machines and washer-dryer combinations.
As part of the festive promotion, customers can avail cashback of up to ₹19,470 on select Bespoke AI appliances—a figure inspired by 1947, the year India gained independence. Samsung is also bundling Samsung Care+ benefits, which include an additional year of extended warranty along with two extra years of complimentary coverage on select refrigerators and washing machines. Owners of eligible single-door refrigerators can also purchase a one-year extended warranty for ₹99.
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The campaign highlights Samsung’s growing portfolio of AI-powered home appliances, including smart refrigerators, washing machines and washer-dryer combos designed to simplify everyday household tasks. Features such as AI-assisted grocery management, intelligent laundry cycles and connected home functionality aim to reduce manual effort while making routine chores more convenient for families.
To make premium appliances more accessible, Samsung is also offering financing through Samsung Finance+, including zero down payment options on eligible products. Customers purchasing the 25kg Washer Dryer Combo under the company’s 20/5 finance scheme can additionally benefit from a ‘1 EMI Off’ offer, with Samsung covering the first instalment on no-cost EMI plans spanning 20 months. Across product categories, monthly EMIs begin at ₹890.
Samsung says the initiative reinforces its focus on bringing AI-driven home solutions to Indian households while making premium smart appliances more accessible during the festive shopping season. The offers are available across Samsung’s official online channels and authorised retail partners until August 15.