Infinity Group has announced its entry into the fine watch and jewellery segment with the launch of Infinity Timeless. With this expansion, the Group becomes one of the authorised retailers for Rolex in India. The first boutiques under the new vertical have opened in Chennai and Ahmedabad, reflecting the company’s continued commitment to strengthening India’s luxury ecosystem.
New Multi-Brand Boutique Opens in Chennai
The Chennai boutique introduces a five-brand destination featuring Rolex, Chopard, Franck Muller, Tudor, and Damiani. Located on Anna Salai, a key luxury and business district, the store is designed with a double-height façade and contemporary interiors that align with the positioning of global luxury maisons.
The space offers a calm and refined environment, enabling both established collectors and first-time buyers to explore a curated portfolio of fine watches and jewellery.
Ahmedabad Store Opens at ITC Narmada
In Ahmedabad, Infinity Timeless has opened a boutique within ITC Narmada, one of the city’s landmark hotel properties. The store presents Rolex alongside Damiani jewellery in an exclusive setting that highlights craftsmanship and design excellence.
Initial customer response across both cities has been positive, with strong pre-bookings and enquiries indicating rising interest in luxury timepieces in India.
Strategic Expansion Beyond Automotive Luxury
Infinity Group has built long-standing relationships with India’s luxury clientele through its automotive portfolio, which includes marques such as Bentley, BMW, Ducati, Lamborghini, McLaren, MINI, and Porsche.
The launch of Infinity Timeless marks a strategic extension of the Group’s expertise in high-value retail, personalised service, and customer experience into the luxury watch and jewellery category.
Lalit Choudary, Chairman and Managing Director, Infinity Group, said:
“India’s relationship with luxury is evolving, and Infinity has been part of that story for many years. With Infinity Timeless, we are deepening that connection by introducing the world’s most exceptional timepieces and jewellery to discerning audiences. It is a privilege to associate with maisons that represent horological mastery and have redefined fine jewellery as an art form. We look forward to bringing Rolex, Chopard, Franck Muller, Tudor, and Damiani closer to our customers and contributing to India’s luxury landscape.”
Plans for Future Expansion
As the luxury watch market in India continues to grow, Infinity Timeless aims to develop additional spaces where customers can engage with internationally recognised brands in a formal yet welcoming environment. The Group plans to expand its footprint to more key Indian cities in the near future.