Tommy Hilfiger Watches & Jewellery has introduced its Spring/Summer 2026 collection, bringing together performance-led design and classic styling. The new campaign is fronted by Formula 1 driver Sergio Perez and model Leni Klum, reflecting a blend of motorsport energy and contemporary elegance.
The collection continues the brand’s “Classic American Cool” philosophy, with a clear emphasis on versatility and modern craftsmanship. Perez, a long-time ambassador for the brand, features prominently in the campaign, adding a sporting edge to the lineup. In a statement, he highlighted the collection’s mix of heritage styling and modern innovation.
On the men’s side, the lineup is led by the Bank chronograph, a 44mm timepiece designed with motorsport cues such as an aluminium pusher guard and tachymeter bezel. Powered by a Japanese chronograph movement, the watch aims to balance functionality with everyday wearability. Other additions include the TH Oxford, which takes inspiration from the brand’s signature Oxford shirt, incorporating textured dial detailing for a more classic aesthetic.
The women’s collection, showcased by Leni Klum, leans towards refined, minimalist designs with subtle detailing. Key pieces include the Norah, a compact 22mm watch featuring a two-tone case and Roman numeral accents, and the Mackenzie, which introduces a geometric bezel paired with a frosted dial finish for added visual interest.
The campaign itself is set against a backdrop of vintage cars, reinforcing the collection’s blend of heritage and modernity while drawing parallels to motorsport culture.
The Spring/Summer 2026 watch collection is manufactured by Movado Group under license from Tommy Hilfiger and will be distributed in India by Titan Company Limited.