Exhibit Magazine: Can you tell us briefly about your background and how you started your journey as a creator?
Rohit Zinjurke: If it wasn’t for content creation, I would still work as a sales executive in a textile shop. Wherever I have worked, I have always been sincere. However, content creation was my calling. I used to do both together until I realised how much potential the digital world has.
Ex: How did you first realise that you were gaining popularity, and what was your initial reaction?
Rohit: When I was at my earlier job as an executive, I had a wholesaler who had come to the shop and immediately recognised me. Also, many customers kept looking at me as if they’d seen me somewhere. That’s when I realised that I was getting there. I was absolutely humbled and knew this was my path.
Ex: How has your life changed since you became a creator, and how have you adapted to your newfound fame and success?
Rohit: More than my life, I feel like I have changed because I am surrounded with so much love that it urges me to be a better person and to make better content every day.
Ex: What do you think sets your content apart from others, and what do you believe contributed to its success?
Rohit: More than my content, I feel like it’s me as a person that my audience relates to.
Ex: Can you tell us about any memorable challenges or obstacles you faced on your journey to success and how you overcame them?
Rohit: There is no one specific challenge because every day, there is something challenging about what we do. Whether it is creating content, editing, or scripting.
Ex: Who are some of your favourite fashion photographers or creators that you look up to?
Rohit: I like Rohan Shrestha and Dabboo Ratnani’s work. For me, a person who is comfortable in their own skin is fashionable. So I can’t name one person as everyone is fashionable in their own way.
Ex: How do you engage with your audience and build a community through your vlog?
Rohit: By keeping it real and raw.
Ex: Can you tell us about any upcoming projects or collaborations you have in the pipeline?
Rohit: Picture ahi baaki hai mere dost. There is so much I have to offer, but I can’t reveal everything just yet. You will have to wait and watch.
Ex: What advice would you give to aspiring vloggers or creators who are just starting out?
Rohit: Respect your craft, and it’s okay if you haven’t figured it all out. Take it as it comes, and have fun with it.
Ex: How are you feeling after crossing 25 million people on Instagram at the age of 22?
Rohit: Imagine receiving love from 25 million amazing souls! I feel absolutely blessed, but my journey has just begun. And this also means that I’ve got the responsibility of entertaining an audience of 25M, so while I am super joyed, I am also working very hard.