PYIE has announced brand associations with global technology companies Inateck, AUKEY and ARZOPA at IFA 2026 in Berlin, as it looks to expand its house-of-brands strategy and bring more international technology products to Indian consumers.
The association will see PYIE act as the three brands’ extended arm in India, covering their global operations, products and market presence in the country. The announcement builds on PYIE’s debut at CES 2026, where it introduced its house-of-brands vision and announced a long-term partnership with mechanical keyboard maker Keychron.
At IFA, each of the three brands is showcasing products spanning different areas of consumer and professional technology. Inateck is highlighting its solutions for logistics, warehousing and retail, with the BCST-75 rugged 2D barcode scanner taking centre stage. The scanner carries an IP67 rating for dust and water resistance, can withstand drops of up to 3.6 metres and supports multiple transmission modes.
AUKEY is showcasing its charging and productivity products, including its MagFusion wireless charging range and OfficeDok USB hubs. The company says products from these ranges have received three iF DESIGN AWARD 2026 honours, recognising their industrial design and user-focused functionality.
Meanwhile, ARZOPA is displaying its range of portable monitors and smart digital displays. The company’s products are positioned around flexible visual solutions for productivity, creativity and entertainment.
Ishita Bansal, Founder and CEO of PYIE, said the partnerships represent an important step in building a differentiated house of brands, with the company aiming to bring design-led and technology-focused products from international brands closer to Indian consumers.