The world is shrinking with every passing year. With Internet penetrating every corner of the globe, people are now more connected than ever. To praise a product, service or brand or to vent out a negative experience, social media has now become the default go to medium for the masses. Brands do utilize social media to not only gain leads and track their mentions, but also to derive strategic insights that will help with more conversions. While a steady growth and lead acquisition is always paramount for the growth of a business, the thing that hurts brand the most is…
