Yuvraj Dua
@yuvraj.dua | Not your average Delhi boy
Q1. How did @yuvraj.dua come into the world of content creation?
So before COVID, I had been working at a media house where I used to do commentary for them, and I used to make content for them, four or five videos every day. So when I used to do that, I always felt I wanted to do this for myself as well. I used to make primarily informational videos for them, but I wanted to do something on my own that mainly covered entertainment. So when COVID-19 happened, I had a lot of time to ponder and think, and I learned my first video during the first COVID lockdown, and that felt like a great way to get the attention of hundreds of people every day. So yeah, I got addicted to the attention, maybe, and that’s how it started. Once I made one video and got a few comments and views, I really wanted to do it again and again, and that’s how it happened.
Q2. What’s your dream collaboration?
I don’t know if it counts as a collaboration, but it would be with Virat Kohli. He’s not just my favourite cricketer, but he’s my favourite celebrity, and I almost don’t want to meet him because my heart would literally stop, and I don’t want to die, but I will also die if I don’t meet him someday in whatever capacity in whatever professional or personal space. So yeah, Virat Kohli would be my dreamiest collaboration.
Q3. Content creator with 10 Million followers or debut film with your favourite director
I would definitely choose a debut with my favourite director because some things are above followers, engagement and views. I don’t know if I should say this, as it disrespects my profession. Still, I want to get rid of the shackles of checking my followers and engagement every day because it gives me a lot of anxiety. This constant state of anxiety affects my mental health as well. So one day, I want to wake up and be like, today I won’t check my followers, so I think a dream debut with my favourite actor or director would be a great way to do that.
Q4. What other creators do you enjoy watching
Other creators, I don’t know, but I can tell you what my feed is filled with right now or usually throughout the year. It’s these three categories mostly. One is cricket, which I am obsessed with. Then cats, there are a lot of cats in my feed. Every third post is a cat. It’s either a cat video or a cat meme. And the third is Pokemon. I am obsessed with Pokemon. So it’s Pokemon memes, videos, sketches, spin-offs, or something like that. So yeah, these three things are usually in my feed.
Q5. As we look back on Exhibit’s 18-year anniversary, how do you see the content creation journey has evolved over the years?
I think content creation has evolved in two ways, at least for me. First, I think in 2020 and 2021, I feel I could do one type of content for a long time, and it could still keep working for me, but now I feel it has become more and more important to reinvent myself again and again and do a new type of content and it necessarily doesn’t have to fall in one category in one type, it doesn’t have to be ranting type, it doesn’t have to be relatable type, it could be anything so to keep yourself and the audience both engaged I feel you should keep reinventing yourself in short vials, in short bouts. The other thing is the power and value of authenticity are increasing day by day. At the start of my creation career, I felt maybe, for a while, I was pretending to be something I was not and with time, with years passing by, I am becoming more and more myself on social media and in real life as well. So, overall, authenticity has been and will always be the key.