Based in Denmark, SELECTED HOMME is an international brand for men, providing modern consumers a unique offering of style and craftsmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies.
SELECTED HOMME, a premium European Menswear brand, has launched their new store at Fort in an iconic building- Brady House. Nestled in the heart of South Mumbai, brimming with old town charm and quiet sophistication, the SELECTED store is complemented with crisp interiors, distinguishing décor and an immaculate display of timeless menswear classics, tailor-made to the sartorial and discerning tastes of the Modern Man. The momentous launch saw Brand Ambassador Saif Ali Khan present to inaugurate the store and give people a glimpse of the new collection from SELECTED HOMME.
The latest collection at the store offers an array of fresh looks perfect for every occasion. The range exhibits versatility and fine tailoring with progressive details. The brand offers must-have work staples that seamlessly transition from work to leisure. One can find everything from a crisp white shirt, a mainstay in every man’s wardrobe, to well-fitted trousers in different hues. Bespoke blazers and easy suits on the eyes impart a refined yet understated look. The brand displays a curated selection of shirts, blazers, jeans, t-shirts, chinos, tailoring, etc.
Speaking on the launch, Vineet Gautam- CEO & Country Head, BESTSELLER India, says, “We are ecstatic for SELECTED HOMME to find a new destination at a heritage building like Brady House in Mumbai and who better to commemorate this launch than our brand ambassador, Saif Ali Khan who perfectly embodies the SELECTED HOMME spirit of being classic, sophisticated and absolutely stylish. We look forward to celebrating many more milestones like this”
Also commenting on the occasion, Saif Ali Khan, Brand Ambassador, SELECTED HOMME, added, “I’ve been a long time loyalist of Selected Homme, so I’m really happy to represent the brand. SELECTED HOMME perfectly exemplifies the modern man of today: self-confident, authentic and approachable. The brand is an extension of my personal beliefs and so it’s my joy to commemorate the launch of the all-new Brady House store, that too in person after the last few years!“
Shop the collection online at https://www.selectedhomme.in/