Under Armour, the global leader in performance innovation, has officially launched its much-anticipated UA ECHO in India. Designed to blend cutting-edge performance technology with streetwear aesthetics, UA ECHO is more than just a shoe; it’s a bold statement for the next generation of athletes and culture enthusiasts.
UA ECHO: Redefining Sportswear for Gen Z
UA ECHO reflects a new vision from Under Armour, connecting with Gen Z consumers who see style as an extension of movement and self-expression. By stepping beyond traditional sports performance, Under Armour is bridging the gap between sportswear and street culture.
“UA ECHO is our first step in defining sportswear at Under Armour,” said Yassine Saidi, Chief Product Officer and General Manager, Under Armour. “Innovation has always been our driving force, and with UA ECHO, we’re elevating it by fusing performance, design, and technology to set a new standard. This is more than just a launch, it’s the foundation of what sportswear means for Under Armour.”
Design That Speaks Volumes
The UA ECHO is engineered for those who don’t just move, they make an impact. Its bold, sculpted silhouette, innovative materials, and unapologetic streetwear aesthetic make it a standout in both performance and style.
- Multi-layered monofilament mesh upper: Combines structure and breathability for a sleek, durable feel.
- SlipSpeed™ Convertible Heel: Under Armour’s signature two-mode heel for seamless performance or casual wear.
- Asymmetrical speed-lace system: Offers a secure, adaptive fit that syncs effortlessly with movement.
- Translucent overlays and geometric lines: Create a bold, futuristic design that turns heads.
Performance Meets Lifestyle
Beyond its striking exterior, UA ECHO features Under Armour’s full-length HOVR® cushioning, delivering superior comfort, impact absorption, and energy return for an active lifestyle. The lightweight, flexible outsole ensures smooth transitions from street to social spaces, from day to night. UA ECHO is built to adapt just like the people who wear it.
Availability and Pricing
UA ECHO is now available in four exciting colors: Rebel Pink, Expedition Green, Black, and White. Priced at Rs 16,999, the sneakers can be purchased at underarmour.in and at all Under Armour brand house stores across 30 cities in India.
With UA ECHO, Under Armour isn’t just entering the streetwear scene it’s making its presence felt. The launch sets the stage for future innovations, collaborations, and cultural moments that will redefine the brand’s role in footwear culture.