Beats has announced the launch of its first-ever collection of charging cables. The new Beats Cables are now available for order on apple.com and will be in stock starting Friday, April 18. The collection comes in four vibrant colors: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. Pricing details include ₹1900 for a single cable and ₹3500 for a pack of two.
Beats Cables feature a tangle-free woven design for enhanced durability, making them suitable for various applications. They are available in two lengths: 1.5 meters and 20 centimeters (8 inches) to accommodate both portable and stationary charging needs. The cables offer multiple configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Note that power adapters are not included with the purchase.
Beats has relaunched its “Pill People” campaign to accompany the launch of new cables. The campaign features comedians Ben Marshall, Desi Banks, and Megan Stalter in a humorous advertisement that showcases the features and uses of the cables. You can find the campaign on Beats’ social media platforms.
Chris Thorne, Beats’ CMO, remarked, “From bold colors and packaging to bringing product features to life with the Pill People campaign, we’re energizing this category in true Beats fashion.”
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The USB-C to USB-C cables are compatible with both Apple and Android devices, supporting charging, syncing, audio, and data transfer capabilities. When used with compatible hardware, they can also provide fast charging up to 60 watts. The USB-A to USB-C and USB-C to Lightning cables are similarly designed for charging and data transfer, with fast charging capabilities on select iPhone and iPad models.