DailyObjects has officially launched its first brand store at the Oberoi Sky City Mall in Borivali, Mumbai. This new store is placed as more than just a retail destination; it aims to represent the brand’s core values and beliefs.
According to Pankaj Garg, Co-founder and CEO of DailyObjects, the store’s design emphasizes purposeful simplicity, featuring organized displays that encourage customer exploration and interaction. “It definitely opens up new touchpoints for consumers to engage with DailyObjects, fostering deeper connections and a sense of community,” he stated.
This launch marks a significant step in DailyObjects ambitious retail strategy for fiscal year 2026, with plans to expand across India through a combination of brand-owned stores and premium retail partnerships. The brand has set a goal to establish a total of 40 owned stores over the next three years, including a diverse mix of retail formats and immersive experience centers aimed at strengthening customer connections.
The newly opened store is characterized by its innovative retail architecture, incorporating a refined palette of raw and tactile materials alongside modular displays and carefully curated product interaction areas. Each design element reflects the brand’s commitment to simplicity, purposeful innovation, and user-centered functionality, creating an environment that invites exploration.
Saurav Adlakha, Co-Founder and COO of DailyObjects, highlighted the brand’s transition from a direct-to-consumer model to a stronger omnichannel presence. “Mumbai, with its vibrant energy and discerning consumers, is the ideal location for this launch. This store allows us to engage more closely with lifestyle-conscious customers in the city,” he remarked. The brand aims to create an immersive connected experience, blending offline and online journeys.
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The Mumbai store extends DailyObjects previous effort in experiential retail with its concept space, PLAYGROUND, located in DLF Cyberhub, Gurugram. The new store builds on the momentum generated by PLAYGROUND and represents a move towards scalable, permanent retail formats designed to enhance brand presence and customer engagement.
As a proudly Made in India brand, DailyObjects continues to redefine the lifestyle category through innovative product designs across tech accessories, everyday carry bags, and work essentials. By collaborating with artists and emphasizing narrative-rich collections, the brand transforms accessories into mediums for creativity and self-expression. The new store offers customers the opportunity to experience this philosophy firsthand, reinforcing DailyObjects role as a important player in the lifestyle market in India.
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Great to see DailyObjects launching their first brand store in Mumbai’s Oberoi Sky City Mall! 🎉 Expanding beyond pop‑ups to a permanent location shows strong confidence in the retail model and signals a deeper connection with customers. Love that they’re merging design-led accessories with an immersive offline experience—perfect for showcasing their creative aesthetic and craftsmanship in person