DailyObjects has launched The DailyObjects Playground at Jio World Drive in BKC. This immersive exhibit combines creative design with its surroundings while establishing a unique identity. Located just a short distance from Apple’s flagship store in BKC, the Playground aims to redefine the traditional kiosk experience by inviting visitors to explore and engage more intuitively.
The Playground embodies DailyObjects’ design-first philosophy, highlighting themes of flow, continuity, and subtle expressiveness. Its elliptical, open-loop structure, complemented by strategically placed glass partitions, creates an environment that promotes seamless exploration and natural movement. The design eliminates sharp edges and abrupt transitions, guiding visitors to “Follow the Flow” through an inviting, curiosity-driven space.
Within the show, soft design elements and intuitive pathways lead visitors throughout the area. A track-inspired floor palette, characterized by symmetry and playful patterns, encourages moments of reflection and calm amidst the bustling setting. This design approach aligns with DailyObjects’ values of ease, clarity, and the enjoyment of everyday living.
The structure of the Playground is designed to keep the focus on the products, with DailyObjects’ latest offerings, including the flagship Stack, Loop, Pop collections, and new watchbands showcased in an uninterrupted view. The layout encourages exploration, allowing visitors to interact with the items as they would in a thoughtfully curated play space.
Pankaj Garg, Founder of DailyObjects, stated, “At DailyObjects, design is not just what you see; it’s an experience. The Playground brings that to life, providing an immersive environment for visitors to engage with our products and foster a deeper connection with the brand.”
Situated in one of Mumbai’s busiest retail hubs, the Playground marks DailyObjects’ third retail presence in the city, enhancing its relationship with local consumers. Its strategic location next to the Apple Store highlights the brand’s longstanding synergy with the Apple ecosystem, showcasing products that complement and enhance the design language of everyday devices.
The brand highlighted the importance of Mumbai as a market and noted that the Playground provides customers with a tangible experience of DailyObjects’ design-led offerings.