FUJIFILM has announced the addition of a new product to its Instax series. The highly anticipated Instax WIDE 400, a wide-format analog instant camera, is set to hit the store on June 23rd with a price tag of ₹18,999. Thanks to its lever-operated self-timer, this innovative camera boasts easy operation and enhanced group shot capabilities.
In addition to the launch of the Instax WIDE 400, FUJIFILM India has introduced new colour options for the popular Instax mini LiPlay hybrid instant camera. In line with current trends, the camera will now be available in three new colours—MATCHA GREEN, MISTY WHITE, and DEEP BRONZE—and will be released on July 19th.
The new Instax WIDE 400 builds on the success of its predecessor, the Instax WIDE 300. It is specifically tailored for use with double-card-sized wide-format film. The camera is designed for effortless operation, allowing users to easily capture stunning shots with just a press of the shutter button. Its wide-format film capability makes it ideal for capturing large groups, expansive landscapes, and various compositions. The camera’s promotional tagline, “make room for more,” highlights its unique ability to optimize space in different scenes, making it a versatile and valuable tool for photography enthusiasts.
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Expressing his excitement about the new launches, Mr. Koji Wada, Managing Director of FUJIFILM India, stated, “FUJIFILM India is always striving to come up with unique offerings as per the current trends in order to persuade the Culture of Photography. With our new product launches, we are dedicated to fulfilling our Group purpose of ‘Giving Our World More Smiles.'”
The Instax series consists of analog instant cameras, hybrid digital cameras, smartphone printers, and palm-sized digital cameras. It is designed to meet the demands of modern consumers. Mr. Arun Babu, Head of Digital Camera, INSTAX & Optical Devices Business, FUJIFILM India, highlighted the lineup’s appeal to a wide audience, catering to the preferences of both younger and older generations.
To complement the launch of the WIDE 400, Fujifilm will be releasing a camera case designed to match the new camera’s colour. Similarly, the revamped mini LiPlay cameras will also be accompanied by matching colour camera cases, offering users a complete and stylish experience.