Livpure has launched its new 2X Power Filter Water Purifier range. This initiative aims to enhance access to pure drinking water across households in the country. The new product line builds upon Livpure’s previous offering of a Maintenance-Free Water Purifier range, which included 2.5 years of free maintenance for consumers.
The 2X Power Filter features a significant innovation, with filters designed to last up to two years, double the lifespan of standard water filters. This enhancement not only aims to reduce ownership costs but also to ensure that households receive safe and healthy drinking water, particularly in areas that face challenges with water quality. The filters can manage Total Dissolved Solids (TDS) levels up to 1500 ppm and have an impressive purification capacity of 14,000 litres.
Accompanying the product launch, Livpure has introduced a competitive service plan priced at ₹4,990 every alternate year. This plan is projected to provide consumers with a cost saving of nearly ₹21,000 over an eight-year period compared to conventional annual service options. Additionally, the purifiers come with benefits that include free installation, unlimited repair visits in the first year, and two years of service guarantee.
The 2X Power Filter range comprises several models including Pep Pro+, Pep Star Copper, and Pep Alkaline available on Flipkart, along with Glo Pro++, Glo Star Copper, Glo Alkaline on Amazon, and Zeno for general trade.
Rakesh Kaul, Managing Director of Livpure, emphasized the importance of water quality for overall wellness. He stated, “The 2X Power Filter is a step toward making healthier drinking water truly effortless and reducing the burden of frequent replacements, improving reliability, and ensuring consistent performance across diverse water conditions. Our goal is to help families make everyday wellness a sustained habit through smarter, more accessible solutions.”