Samsung introduced Bespoke AI technology to the Top Load Washing Machine segment. This decision responds to the positive feedback from consumers regarding the Bespoke AI Front Load Washing Machines. The new offerings aim to enhance laundry care through intelligent and efficient solutions, featuring advanced AI capabilities that promise improved fabric care, energy efficiency, and user convenience.
The newly launched Top Load Washing Machines are available in several capacities – 8KG, 10KG, 12KG, and 14KG. It offers a variety of aesthetic options such as Black Caviar, Lavender Gray, Deep Charcoal, and Brushed Navy, making it suitable for modern home environments.
The key features of the new models include AI Wash technology, which utilizes a three-step sensing method to determine the fabric type and weight. This allows the machine to recommend the optimal washing settings for each load. By employing an advanced AI algorithm, the washing cycle can adjust important factors such as water level, agitation intensity, and the duration of both wash and rinse cycles. This innovative approach provides up to 25% better fabric care, ensuring the longevity of your garments.
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In addition to AI Wash, the machines are equipped with features such as Eco Bubble, Hygiene Steam (with an inbuilt heater), Super Speed, AI Energy Mode, SmartThings integration, and AI VRT+ (Vibration Reduction Technology). These enhancements contribute to fabric protection, superior hygiene standards, energy efficiency, and seamless connectivity.
Ghufran Alam, Vice President of Digital Appliances at Samsung India, stated, “The launch of our Bespoke AI Top Load Washing Machines reflects our commitment to innovation that meets evolving Indian consumer needs. Following the success of our Bespoke AI Front Load range, we are now expanding this technology to top load models, allowing consumers to enjoy a smarter and more intuitive laundry experience.”
The AI VRT+ Technology provides quieter operation by detecting the type of flooring on which the washer is placed and adjusting its settings accordingly. This results in a more peaceful laundry experience. Additionally, the integration with SmartThings allows users to remotely manage wash cycles, access Bixby voice assistance, and utilize Home Care features for added convenience.
Pricing and Availability
Samsung Top Load Washing Machines are built for durability and come with a 20-year warranty on the Digital Inverter Motor. Prices start from ₹24490, and the machines are available for purchase at Samsung retail stores, on Samsung.com, through the Samsung Shop App, and on major e-commerce platforms.