Amazon India has kicked off the tenth edition of its annual Prime Day sale, offering significant discounts across its portfolio of Alexa-enabled smart home devices and Fire TV products. Running from July 4 to July 6, the three-day shopping event is exclusive to Prime members and features savings of up to 55 percent on select Echo smart speakers, Fire TV streaming devices and Fire TV-powered smart televisions.
Among the biggest highlights this year are discounts on Amazon’s latest smart home products, including the Echo Dot Max, Echo Studio and Fire TV Stick HD. The sale also covers the broader Echo lineup, with the fourth-generation Echo available at 50 percent off for ₹5,000, while the Echo Pop receives a 41 percent discount, bringing its price down to ₹2,949. The fifth-generation Echo Dot is also on offer at ₹3,999, while the Echo Show 8 and Echo Show 11 receive discounts of ₹7,000 and ₹2,500, respectively.
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The sale extends beyond smart speakers to Amazon’s streaming ecosystem. Buyers looking to upgrade their entertainment setup can grab the latest Fire TV Stick HD for ₹2,999, a discount of 45 percent. The Fire TV Stick 4K Plus and Fire TV Stick 4K Select are also available at reduced prices, alongside savings on the Fire TV Cube. Amazon is also offering up to 55 percent off on smart TVs with Fire TV built in, making the sale particularly attractive for users planning a complete home entertainment upgrade.
Beyond the discounts, Amazon continues to position Alexa as the centre of its smart home ecosystem, enabling users to control compatible devices, manage shopping lists, track deliveries and access entertainment using voice commands. With attractive offers spanning both new launches and existing favourites, Prime Day 2026 looks set to be one of the best opportunities this year for Indian consumers to build or expand their smart home setup.