Last year, Google launched its Pixel Pass service in the US, a subscription-based service that costs $45 per month for the Pixel 6 and $55 per month for the Pixel 6 Pro. The service lets the subscriber have the respective phones along with YouTube Premium with ad-free watching, YouTube Music Premium with ad-free listening and 200 GB of Google One cloud storage.
Now, following the path of Google, Apple is planning to start a subscription-based service for iPhones and iPads where users will pay a fixed fee each month and get an iPhone (of course, the one they wants to have) with free upgrades. The service will also allow subscribers to change their iPhones with the new models every time a new iPhone is announced.
Currently, the Cupertino-based tech giant offers various services for the customer benefits, such as paying the phone amount in different instalments of 12, 24 or 36 months. The existing Apple ID account holders can bundle up this subscription for free to get Apple Care and Apple One Services, including Apple Music, Apple TV+, Apple Arcade, iCloud+, Apple News+, and Apple Fitness+.
The subscription service is not confirmed by the company yet, but according to the trusted sources, Apple might launch the service by the end of 2022 or early into 2023. The service would initially start with iPhones, followed by Apple’s hardware lineup, including iPads, MacBooks and Apple Watch. The service amount is not yet unveiled but it would be around 20$-40$.