Dyson, the global technology pioneer, has unveiled its latest beauty campaign, “The Difference is Dyson,” with brand ambassador Deepika Padukone at the forefront. Celebrating innovation and inclusivity in hair care, the campaign highlights Dyson’s mission to deliver high-performance styling without heat damage empowering individuals across India to embrace their unique hair types and personal styles.
Designed in collaboration with Hogarth, the visually striking campaign film showcases Deepika Padukone in a variety of looks ranging from sleek and natural to bold and statement styles. Each look is crafted using Dyson’s advanced hair tools that prioritise hair health, reinforcing the brand’s commitment to intelligent, damage-free styling tailored for India’s diverse hair needs and weather conditions.
Ankit Jain, Managing Director of Dyson India, commented on the campaign:
“‘The Difference is Dyson’ is a campaign that embraces and elevates individuality. It reinforces Dyson’s commitment to innovation and bringing the hair styling range closer to consumers that provide superior styles for all hair types, with no heat damage. We are delighted to see Deepika Padukone bring this theme to life and demonstrates our technology first approach to redefining hair styling.”
The campaign reaffirms Dyson’s core belief: great style should never come at the cost of healthy hair. With technologies rooted in years of scientific research and user insight, Dyson continues to push the boundaries of beauty tech.
Deepika Padukone shared her personal experience with Dyson tools:
“I have always believed that beauty lies in embracing your individuality. Working with Dyson, I have seen firsthand how their products deliver real results, no matter what your hair type. ‘The Difference is Dyson’ to me means celebrating different styles and maintaining natural shine, while knowing your hair is cared for, every step of the way. That’s the difference that sets Dyson apart.”
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Dyson’s Game-Changing Hair Tools: Engineered for Every Hair Type
Dyson’s beauty portfolio stands as a testament to its innovation-first philosophy:
- Dyson Airwrap i.d.™ – A connected multi-styler and dryer built for versatile looks, now with personalised smart features.
- Dyson Airstrait™ – A revolutionary straightener that styles wet to dry using air, with no hot plates or heat damage.
- Dyson Supersonic Nural™ – A hair dryer that features Scalp Protect Mode to regulate temperature, enhance shine, and promote scalp health.
With over a decade of dedicated hair science research studying everything from hair structure to airflow mechanics Dyson continues to lead the way in creating tools that protect against thermal, mechanical, and chemical damage.
From the launch of the Dyson Supersonic™ hair dryer nine years ago to today’s smart, connected tools, every product embodies Dyson’s mission to deliver salon-like results at home safely and effectively.