London-based technology company Nothing has appointed Himanshu Tandon as Vice President of Business for its sub-brand CMF by Nothing.
In this role, Himanshu Tandon, who was featured in Exhibit Magazine’s recent annual issue focused on the Top Leaders in Tech and Auto, will be responsible for global strategy, growth, and go-to-market execution.
The move comes as India becomes a central hub for CMF’s international operations, with the company recently relocating its global marketing operations to the country.
Tandon previously served as Country Head at POCO India (Xiaomi Group), where he led the brand’s expansion in the Indian market.
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With more than eight years of senior leadership experience, he has been recognized in the Times 40 Under 40, named Tech Personality of the Year 2023, and listed among the Economic Times Most Promising Leaders of Asia.
Commenting on the appointment, Carl Pei, CEO of Nothing, said that CMF was created to bring design-focused innovation to the mass-market consumer tech segment, and that Tandon’s industry experience would be “instrumental in shaping CMF’s next phase of growth.”
In his new role, Tandon said his focus would be on positioning CMF as a brand that resonates with Gen Z and young consumers globally.