Samsung India has unveiled a new consumer campaign aimed at football enthusiasts, offering exclusive deals on its Vision AI Big TV lineup. Titled “Big Game, Bigger Screen, Biggest Moments,” the campaign is designed to enhance the football viewing experience through a combination of artificial intelligence-powered features and attractive purchase benefits.
At the heart of the campaign is Samsung’s AI Soccer Mode, available across its 2026 Vision AI TV range. The feature uses real-time scene analysis to optimise sports broadcasts, delivering smoother ball movement, richer colours and immersive stadium-like audio. Samsung says the technology has been specifically developed to help viewers experience football matches with greater clarity and realism.
Also Read: Samsung Highlights Tools That Make Switching to Galaxy Easier Than Ever
The company is also highlighting the capabilities of its Vision AI Companion (VAC) platform, which integrates AI services including Bixby, Perplexity and Microsoft Copilot. The platform supports features such as AI Upscaling Pro, which enhances lower-resolution content with improved detail and contrast, while Colour Booster Pro delivers more vibrant visuals. Samsung’s AI Sound Controller Pro further enhances the experience by intelligently adjusting commentary, crowd noise and background audio.
To drive consumer interest during the football season, Samsung is offering a range of promotional benefits. Depending on the model purchased, customers can receive either a complimentary soundbar worth up to ₹92,990 or a free television valued at up to ₹2,14,990. Additional offers include cashback of up to 20 per cent, zero down-payment schemes and EMI options extending up to 30 months.
Available in screen sizes starting from 75 inches and above, Samsung’s Vision AI Big TVs also include access to Samsung TV Plus, Samsung Care+, Samsung Finance+, Sound Plus, Art Plus and a seven-year operating system upgrade commitment. The company said the products and offers are available through Samsung India’s online and retail channels.