Amazon has made a major announcement regarding its Prime Video Streaming platform that will be effective from June 17. The company explained that Prime Video movies and TV shows will start carrying limited advertisements. Amazon confirmed that it will carry fewer ads than that are normally aired on television channels and competing streaming platforms.
In a statement, the company added, “No action is required from viewers, and there is no change to the current price of your Prime membership.”
But those viewers who like unbroken viewing will be able to subscribe to an ad-free plan that has been recently launched.
Why Amazon Is Adding Ads to Prime Video
Amazon explained, “This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time.” The company reiterated its commitment to ensuring “meaningfully fewer” advertisements than traditional broadcasters and competing streaming services.
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No Changes to Existing Prime Benefits
Prime members will still get the same set of shopping, savings, and entertainment benefits without any addition to the base membership fee. For customers looking to pay for an ad-free service, Amazon has launched an optional add-on plan at Rs 129 a month or Rs 699 a year, being an introductory offer. This will later rise to Rs 999 a year. Subscriptions for the plan will start from June 17 and will coexist alongside the user’s current Prime membership.
How Prime Video’s Ad Strategy Compares to Netflix
In comparison, Netflix has had a completely ad-free experience on all of its plans. The prices go from Rs 149 per month for mobile-only viewing to Rs 649 per month for its Premium plan that offers 4K streaming as well as four-screen support.
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