WhatsApp is reportedly testing a new feature that will limit the number of messages users can send in new conversations if the recipient hasn’t responded. According to WABetaInfo, this move aims to reduce spam, discourage unwanted messages, and encourage more meaningful and balanced interactions. The upcoming feature aligns with WhatsApp’s ongoing efforts to minimize one-way messaging and promote healthier communication.
How WhatsApp’s Message Limit Feature Works
Once launched, the feature will apply to both personal and business accounts trying to reach individuals who do not respond. Users will receive alerts when they are nearing or have reached their monthly messaging quota. Additionally, WhatsApp will introduce a new setting that allows users to track the number of new chat messages they send.
Importantly, this limitation will not affect existing conversations. Users can continue to respond freely in ongoing chats without any restrictions.
WhatsApp has confirmed the feature, stating that the goal is to make messaging “more balanced and less intrusive.” By capping the number of messages sent without replies, the platform intends to protect users from spam, abusive messages, and unsolicited content. While the exact message limit has not been disclosed, it is expected to primarily target high-volume senders rather than everyday users.
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Message Limit Exceptions
WhatsApp is also planning to introduce an exception system for users who need to send a higher volume of new messages each month. Through a dedicated form, users can request an exemption by providing a valid reason, such as contacting clients, reaching out to employees, making new personal connections, or sending event invitations. This process is designed to respect privacy, ensuring no personally identifiable information is shared.
Who Will Be Affected?
For most users, the message limit will not make a noticeable difference. The restrictions mainly impact accounts that send many unreplied messages, such as marketers or spam sources. Chats with friends, family, and colleagues will remain unaffected.
With this new feature, WhatsApp aims to create a safer, less spam-heavy messaging environment while encouraging meaningful engagement between users.
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