A new chapter in the legacy of luxury horology. Rolex has once again pushed the boundaries of innovation, craftsmanship, and design with its latest watch releases for 2025. These timepieces are a testament to the brand’s relentless pursuit of excellence and its passion for combining advanced watchmaking technology with timeless aesthetics.
Meet the Oyster Perpetual Land-Dweller

Rolex introduces a bold new creation to its legendary collection: the Oyster Perpetual Land-Dweller. Designed for modern adventurers, this model represents over a century of horological innovation.
Key Features of the Oyster Perpetual Land-Dweller:
- Blurred edges between bracelet and case for a sleek, streamlined look
- Powered by the new Calibre 7135, boasting a high frequency of 5 Hz
- Features the groundbreaking Dynapulse escapement for enhanced energy efficiency and superior magnetic protection
- Protected by 32 patents, 18 of which are exclusive to this model
Available Variants:
- White Rolesor – 40 mm
- 18 ct Everose gold – 36 mm
- 950 platinum with ice blue dial – 40 mm
Innovation in Movement: The Dynapulse Escapement
The Dynapulse escapement is a revolutionary step beyond traditional Swiss lever systems. Utilizing a rolling motion transmission, it delivers increased efficiency and reduced energy loss. Made primarily of silicon, it’s lightweight, anti-magnetic, and highly energy-efficient. The innovation is protected under seven pending patents.
Precision Engineered: Calibre 7135
Rolex’s new Calibre 7135 self-winding movement combines ultra-thin design with powerful performance:
- 36,000 beats per hour (5 Hz)
- 66-hour power reserve
- Syloxi hairspring, ceramic balance staff, and optimized Paraflex shock absorbers ensure precision and durability
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Aesthetic Brilliance: Design Features
- Flat Jubilee Bracelet: A seven-link design that integrates smoothly into the case
- Honeycomb Dial: Nature-inspired geometric motif paired with luminescent Chromalight display for all-condition readability
- Transparent Caseback: Displays the golden rotor and Rolex Côtes de Genève finishing
The GMT-Master II: A Perfect Match in Ceramic

The Oyster Perpetual GMT-Master II receives a striking upgrade:
- First-ever ceramic dial in 18 ct white gold
- Green Cerachrom dial and bezel insert
- Left-side crown and Oysterlock safety clasp, ideal for modern travelers
The Oyster Perpetual Collection: A New Perspective

Rolex embraces fresh color palettes with these pastel dials:
- Lavender Dial – 28 mm
- Sandy Beige Dial – 36 mm
- Pistachio Green Dial – 41 mm
The 41 mm version also introduces a redesigned case and slimmer Oysterclasp for a minimalist and ergonomic feel.
Perpetual 1908: Geometry of Elegance

In 18 ct yellow gold, the Perpetual 1908 stands as Rolex’s most elegant offering:
- Features the Settimo bracelet, a seven-piece link design
- Hidden Crownclasp and vintage-inspired sophistication
Datejust 31: Red Ombré Dial Debut

Rolex presents its first-ever red ombré dial in the Oyster Perpetual Datejust 31:
- Housed in 18 ct yellow gold
- Fiery red center fading to deep black via PVD (Physical Vapour Deposition)
- Accented by diamond-set bezel and dial
Dials Reimagined: Surprising Brilliance

Rolex updates classic models with daring, modern dial choices:
- Cosmograph Daytona: Turquoise lacquer dial with black counters in 18 ct yellow gold
- GMT-Master II: Tiger iron dial in 18 ct Everose gold
- Sky-Dweller: Bright green sunray dial with 18 ct yellow gold and Jubilee bracelet
These bold redesigns maintain Rolex’s legendary precision and durability, offering collectors new expressions of luxury.