Canon India has launched a one-of-a-kind platform for all aspiring photographers and videographers out there. NorthStar is a one-stop solution for enthusiasts that provides equipment and advisory services to create their ideal studio setup. Canon has collaborated with the finest in the industry to offer holistic and high-quality services.
What is NorthStar?
NorthStar, like its namesake, is the guiding light of the photography/cinematography industry and covers a diverse range of customers. The platform consists of two layers. The first is the advisory layer that collects its advice from industry legends and professionals. They provide deep insight and knowledge of setup solutions. The second layer is the delivery of seamless integration of cutting-edge tech for a complete setup ecosystem. Where you might be confused about where to start, Canon has you covered.
The grand launch was held in Mumbai and led by the President and CEO of Canon India, Mr. Manabu Yamazaki, along with Canon management, talented panellists, and industry partners.
“During COVID we realised the growing potential and upcoming demand of this sector and seized the opportunity to pioneer a first-of-its-kind, one-stop solution. As the industry continues to grow with rapid advancements in technology and emerging trends such as digital streaming platforms, 4K and 8K resolution, virtual reality (VR), and augmented reality (AR), there is a need for a unified platform to cater to these requirements by providing adequate solutions and services under one roof, ensuring convenience and efficiency. Building onto our legacy of imaging technology, we are taking a big leap by setting up an end-to-end imaging ecosystem, bringing together leading brands and industry experts, thereby providing a catalyst for propelling industry growth.”
– Mr. Manabu Yamazaki
Who are the collaborating companies of NorthStar?
This careful lineup shows the dedication of Canon India’s NorthStar to providing the best services to its clients.
- Adobe (Post-production solution)
- Western Digital (Data Storage solution)
- Dell (Infrastructure Solution)
- Sennheiser (Audio solution)
- Aputure (Light solution)
- SanDisk (Flash Storage solution)
- Atomos (Monitor solution)
Along with the industry collaborators, the launch involved a talented panel of speakers – Kavita Bahl (Cinematographer/Documentary), Nandan Saxena (Cinematographer/Documentary), Sapan Narula (DOP/CG visual effects and post-production), Neil Sadwelkar (Data Storage/Post-production), Vijay and Ajay Bedi (Wildlife Filmmaker/Documentary), Simran Gill (Cinematographer/Documentary), Goutham Shankar (Post-production/Data Storage), and Ratan Sil Sarma (Director of Photography/Colorist).
So who can use NorthStar and how does it tailor itself to different situations?
Canon explains the potential cases where NorthStar is the perfect solution.
- Production Studios: NorthStar provides tailored solutions for studio setups, catering to various production levels like AD films, fashion, lifestyle, and jewellery design, guided by industry experts.
- Podcast Studios: NorthStar offers customized setup solutions for podcast creators, ensuring smooth production and broadcasts, aligned with their specific needs.
- Educational Institutes: NorthStar delivers end-to-end solutions for universities and academies, facilitating seamless content creation and delivery for virtual classes and pre-recorded educational sessions.
- Virtual Production Setups: From news and broadcast to VFX and CGI workflows, NorthStar offers cutting-edge technology solutions to enhance immersive virtual production experiences.
- Colour Grading Studios: NorthStar equips professionals with essential tools and expertise for achieving top-tier visual quality and consistency in colour grading.
- OTT Channels: NorthStar empowers content creators on OTT platforms to produce high-quality original content efficiently, ensuring precision in their output.