In a groundbreaking move, OPPO has announced its commitment to democratizing AI technology across its smartphone lineup by the end of 2024. The tech giant aims to make AI available on smartphones at all price points, in collaboration with industry leaders such as Google, Microsoft, and chipset manufacturers like MediaTek and Qualcomm. OPPO’s initiative is backed by the recent establishment of the OPPO AI Centre in Shenzhen, focusing on the development of proprietary AI technologies and ensuring user data privacy and security.
According to IDC’s latest research report, the market potential for AI phones in the sub-US$1000 segment is expected to grow significantly, with shipments projected to reach 35 million units in 2024. This surge in demand underscores the increasing integration of generative AI into everyday activities, including entertainment and mobile productivity.
Notably, OPPO has been at the forefront of AI innovation, developing Large Language Models (LLMs) and deploying a 7 billion-parameter LLM directly on its devices, marking a significant milestone in the industry. With over 100 generative AI capabilities integrated into its smartphones and a robust portfolio of AI patents, including 3,796 for AI imaging, OPPO has cemented its position as a leader in AI technology.
The company’s strategic partnerships with Google, Microsoft, and MediaTek aim to fortify the AI ecosystem for its smartphones, introducing advanced features such as AI Toolbox, AI Writer, AI Recording Summary, and enhanced voice and text conversion experiences. Additionally, OPPO’s collaboration with chipset manufacturers supports the optimization of AI features for its hardware and software stack, ensuring seamless performance and efficiency on its smartphones.
Billy Zhang, President of Overseas MKT, Sales, and Service at OPPO, stated, “With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone,” highlighting the brand’s dedication to driving the democratization of AI technology. Pete Lau, Chief Product Officer of OPPO, emphasized the transformative potential of next-gen AI smartphones, emphasizing OPPO’s role as a contributor and promoter of AI technology in the mobile phone industry.
OPPO’s ambition to bring AI capabilities to the forefront of user experiences is a testament to its commitment to innovation and user-centric product development. As the brand continues to pioneer AI integration, users can anticipate a new era of intelligent smartphone experiences, reshaping the landscape of mobile technology as we know it.