Watch retailer Just In Time has opened a new flagship boutique in Connaught Place, New Delhi, and announced Bollywood actor Ayushmann Khurrana as its brand ambassador.
The 3,000 sq. ft., two-level store is one of the brand’s largest formats, featuring dedicated brand zones for what the company describes as an “immersive” watch retail experience. Khurrana inaugurated the boutique alongside Founder and MD Raju Chheda and CEO Ronak Shah at an event attended by media and industry partners.
Chheda framed the Delhi expansion as part of a broader national push, citing Khurrana’s appeal as a reason for the tie-up. “He represents credibility, individuality and a modern Indian voice that resonates with audiences across the country,” he said.
CEO Ronak Shah called Delhi a “key market,” adding that the Connaught Place store reflects the scale of retail experience the brand aims to replicate nationally.
Khurrana, speaking on the association, said watches are “deeply personal” and reflect identity, positioning the partnership around authenticity rather than celebrity endorsement alone.
Just In Time currently operates over 85 boutiques across India and bills itself as one of the country’s largest organised watch retailers.