Nike Sportswear has launched a new campaign featuring LISA of BLACKPINK, celebrating her journey from a young K-pop trainee to a global superstar. The campaign highlights the brand’s Moon Shoe silhouette and draws parallels between LISA’s rise and Nike’s history of innovation.
The Moon Shoe has a history of pushing boundaries. Developed from an idea Bill Bowerman, a Nike co-founder, had in his kitchen, the original shoe helped shape the brand’s early footwear innovations. Its legacy reflects Nike’s approach of experimenting, refining ideas, and continuing to move forward.
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Adding to the campaign’s nostalgic appeal, the visuals feature Mister Magic Moon, a 1964 track by The Kim Sisters, accompanied by Joe Tanner’s Orchestra. The song links the early history of globally successful K-pop to LISA’s current success, bringing the past and present together.
The Nike Sportswear Moon Shoe is now available in new seasonal colourways on Nike.com and at select Nike retail locations worldwide.