Samsung India has announced its ‘Big, Bigger, Biggest’ campaign for Diwali 2026, offering festive deals on its Vision AI-powered televisions. The offers include a free Samsung TV worth up to ₹1,59,990 or a soundbar worth up to ₹1,10,990 on select purchases.
Customers can also avail up to 20% cashback, zero down payment options and a three-year comprehensive warranty on eligible Vision AI TVs. Samsung is additionally offering installation within four hours of registering a request for eligible televisions purchased within municipal limits, subject to terms and conditions.
The company’s Vision AI TV lineup spans screen sizes from 32 inches to 115 inches. The range incorporates AI-powered features designed to enhance picture and sound, alongside SmartThings connectivity. Samsung is positioning the televisions for a range of viewing needs, including movies, sports and everyday entertainment.
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The lineup also comes with Samsung’s ‘Made for India’ Plus Benefits, which include Samsung TV Plus, Samsung Care+, Samsung Art+, Samsung Sound+, Samsung Finance+ and up to seven years of operating system upgrades. Samsung TV Plus provides access to more than 200 streaming channels, while Samsung Art+ offers three months of access to the Samsung Art Store. Samsung Finance+ provides paperless financing options.
Commenting on the campaign, Viplesh Dang, Vice-President of the Visual Display Business at Samsung India, said the initiative aims to make larger-screen, AI-powered home entertainment more accessible during the festive season through offers, cashback and flexible payment options.
The campaign focuses on combining larger displays with connected features and added ownership benefits, as Samsung looks to encourage consumers to upgrade their home entertainment setups this Diwali.