This Mother’s Day, Fossil launched its ‘Mom is the Moment’ campaign through a uniquely designed summer-inspired experience at Luuma House in Mumbai. The event aimed to celebrate modern motherhood by emphasizing moments, memories, and meaningful gifting. Notable celebrities such as Athiya Shetty, Amrita Rao, and Juhi Godambe attended the event and participated in the immersive afternoon.
The venue featured a light, citrus-toned atmosphere accentuated by soft florals and lemon-inspired decor, creating an inviting space for guests to engage and reflect. This setting was intended to embody the campaign’s essence, making it feel warm and expressive.
Central to the event was the unveiling of the ‘Mom’s New Minis’ collection. This series of vintage-inspired watches has been updated with refined mini dials, merging classic designs with contemporary style. The watches were displayed as part of sophisticated, citrus-themed installations, designed not merely as accessories but as meaningful keepsakes.
Johnson Verghese, Managing Director of Fossil India, commented on the initiative, stating, “With ‘Mom is the Moment,’ we wanted to create something that felt truly personal, not just in what we offer, but in how people experience the brand. This event was designed to celebrate modern mothers in a way that feels warm, expressive, and meaningful. From personalisation to storytelling, every element was intended to reflect how style today is deeply connected to memory and individuality.”
Guests participated in various interactive experiences, including a personalized poetry corner called ‘A Poem For You,’ where stories shared by attendees were transformed into live-typed verses, providing a memorable keepsake. Another engaging activity, ‘Charm Your Summer,’ allowed guests to create their own charm jewellery using seasonal elements, enhancing the afternoon’s creative experience. The ‘Ride the Moment’ installation featured a vibrant scooter setup, serving as a photo-friendly spot for guests to capture joyful memories.
Further reinforcing the theme of personalisation, guests were also offered the option to engrave watches, emphasizing the importance of gifting items that are both unique and lasting.
Through this experience, Fossil has reinforced its commitment to being a lifestyle brand that merges timeless design with emotional storytelling, aiming to create both meaningful pieces and memorable moments that resonate over time.