Swiss luxury watchmaker Breitling has officially opened its first boutique in Mumbai, marking a major milestone in the brand’s expansion in India. Located in the heart of Churchgate, this new 1300 sq ft store is meant to embody Breitling’s signature industrial-loft design and offers a relaxed yet luxurious retail experience for watch enthusiasts.
With this launch, Breitling now operates seven boutiques across India.
A Modern-Retro Experience
Designed to reflect Breitling’s modern-retro aesthetic, the boutique features a blend of vintage decor and contemporary design elements. At the centre of the store sits an eye-catching yellow grid panel stamped with the Breitling “B,” complemented by the Breitling Watch Bar, where visitors can comfortably try on watches while seated on leather bar stools.
Adding to the experience are interior details such as propellers, surfboards, and even a Triumph motorcycle, all symbolising Breitling’s connection to the worlds of Air, Land, and Sea.
Commenting on the opening, Georges Kern, CEO of Breitling, said, “We’re thrilled to open our first boutique in Mumbai in collaboration with Swiss Paradise. This boutique marks a significant milestone that reflects Breitling’s commitment to strengthening its presence in India and connecting with Mumbai’s growing community of watch enthusiasts.”
Atul Khimani, Director at Swiss Paradise, added, “Churchgate perfectly captures Mumbai’s blend of heritage and modern sophistication. This boutique will allow customers to experience the Breitling universe first-hand.”
Breitling’s Iconic Collections
The new boutique allows visitors to explore Breitling’s entire range, including icons like the Chronomat, Navitimer, and Premier collections, as well as novelties like the Superocean Heritage and Lady Premier.
With the Mumbai opening, Breitling strengthens its retail presence in India, connecting global heritage with local passion and bringing its unmistakable modern-retro charm to one of the country’s most vibrant luxury markets.