Nothing has announced one of its most exclusive smartphone launches yet with the unveiling of the Phone (4b) RCB Edition, a limited-edition device created in partnership with Royal Challengers Bengaluru. More than just a cosmetic refresh, the smartphone commemorates RCB’s historic back-to-back championship victories and the growing relationship between the London-based tech brand and the IPL franchise.
The special edition will go on sale only on July 7 through an exclusive one-day drop at the Nothing Store in Bengaluru, with doors opening at 4 PM. Quantities will be extremely limited, making it a collector’s item aimed squarely at die-hard RCB supporters.
The launch also marks another milestone in Nothing’s partnership with the franchise. After joining RCB as an Associate Sponsor during the 2025 season, the company stepped up as the team’s Title Sponsor in 2026, a period that coincided with two championship-winning campaigns. The Phone (4b) RCB Edition celebrates that journey while reinforcing Nothing’s strategy of blending technology with culture and fandom.
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As someone who’s been an RCB fan for years, this is one limited-edition smartphone I’m genuinely excited to get my hands on. Unlike many special editions that simply swap colours, this one carries the emotion of a championship that fans waited years to witness, making it feel more like memorabilia than just another smartphone.
The Phone (4b) also introduces Nothing’s new “b” Series, expanding its smartphone portfolio below the popular Phone (4a) lineup. While the company is holding back full specifications until launch, it has confirmed that the device will feature a Snapdragon processor with enhanced on-device AI capabilities.
Nothing has been riding strong momentum in India, emerging as one of the country’s fastest-growing smartphone brands over the past two years. The Phone (4b) will officially launch on July 7 at 3:30 PM IST, when pricing, specifications and availability details will finally be revealed. Until then, the RCB Edition is already shaping up to be one of the year’s most desirable collector’s smartphones for cricket and tech enthusiasts alike.