Audi has announced an exclusive collaboration with Ajio Luxe, the luxury fashion and lifestyle brand. Together, they’ve unveiled the Audi Collection, a lifestyle range of over 30 products designed for Audi customers, brand loyalists, and automotive enthusiasts.
Spanning categories such as Business, Casual, Active, Audi Sport, and Miniatures, the Audi Collection reimagines the brand’s sleek design DNA into everyday accessories. Products range from Rs 3,000 to Rs 95,000 and include everything from functional bags, sunglasses, and drinkware to premium watches and intricately detailed collectable scale models.
“At Audi India, we believe style is an extension of performance,” said Balbir Singh Dhillon, Head of Audi India. “Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life—refined, expressive, and confidently understated.”
The partnership also reflects Ajio Luxe’s intent to make luxury more accessible beyond traditional urban strongholds. With its digital-first model, Ajio Luxe is redefining how premium products reach consumers across the country.
Deval Shah, Business Head of Ajio Luxe, added, “While luxury was once confined to a handful of cities, we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”
What’s in the Collection?
- Business: Minimalist bags and accessories tailored for working professionals seeking understated elegance.
- Casual: Laid-back style with caps, sunglasses, and versatile daily-use bags.
- Active: Built for mobility and adventure with rugged, purpose-driven gear.
- Audi Sport: High-performance inspired pieces designed with dynamic lifestyles in mind.
- Miniatures: Scale models that capture Audi’s engineering and design ethos in miniature form, appealing to collectors and fans alike.
The Audi Collection is now available exclusively on Ajio Luxe.