Global music icon David Guetta and luxury automaker Porsche have teamed up for an unforgettable fusion of music, speed, and innovation at the Mohammed bin Rashid Al Maktoum Solar Park in Dubai. The collaboration features Porsche’s latest electric vehicles — the Macan Turbo and Taycan Turbo GT set against the awe-inspiring backdrop of the world’s largest solar park. This powerful collaboration exemplifies the future of electric performance and sustainable innovation proving that speed, music, and clean energy can harmoniously light up the world’s stage.
The 263-metre solar park tower, the tallest of its kind, became his DJ booth – illuminated by an unprecedented display of light and motion
David Guetta and Porsche: A Perfect Match of Performance and Innovation
David Guetta, a trailblazer in the electronic music scene, shares a spirit of innovation and perfectionism with Porsche. Known for pushing creative boundaries while staying true to his roots, Guetta was the ideal choice for this high-octane campaign, showcasing Porsche’s cutting-edge electric performance lineup.
Set to Guetta’s Future Rave Remix of his global hit ‘Titanium,’ the campaign transforms the 263-meter Solar Park tower, the tallest in the world into a mesmerizing, high-speed visual spectacle. Pulsating beats synchronize with precision-cut visuals and dazzling light displays, creating an immersive experience that blends music, technology, and sustainability.
Behind the scenes in Dubai with David Guetta, a pioneer in electronic music and one of the most celebrated DJs across the globe
“This collaboration is one of those things you dream of as a kid,” said David Guetta. “Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.”
David Guetta and Porsche light up Mohammed bin Rashid Al Maktoum Solar Park in Dubai
Porsche Unveils New All-Electric Models
The campaign highlights Porsche’s latest electric powerhouses: the 2024 Macan Turbo and the record-breaking Taycan Turbo GT.
The next-generation Macan now boasts an all-electric lineup, maintaining Porsche’s signature driving dynamics while delivering impressive range and everyday usability. The top-tier Macan Turbo packs 470 kW (639 hp) and a maximum torque of 1,130 Nm, accelerating from 0 to 100 km/h in a blistering 3.3 seconds, with a top speed of 260 km/h.
Meanwhile, the Taycan Turbo GT, equipped with the Weissach package, reigns as the most powerful road-going Porsche ever built. With over 1,100 hp in peak performance mode, it continues its record-breaking streak on iconic race tracks from the Nürburgring Nordschleife to Laguna Seca, Shanghai, and now the Interlagos Circuit in São Paulo.
Collaboration set against the spectacular backdrop of the Mohammed bin Rashid Al Maktoum Solar Park
This groundbreaking project was made possible through the support of key partners, including the Dubai Electricity & Water Authority (DEWA) and the Dubai Department of Economy and Tourism (DET). Together, they aim to position Dubai as a global leader in innovation and sustainability.
The Mohammed bin Rashid Al Maktoum Solar Park, owned by DEWA, spans 127 square kilometers, nearly double the size of Manhattan. As the world’s largest single-site solar park, it’s projected to power nearly two million Dubai households by 2030, offsetting over eight million tons of carbon emissions annually.
The collaboration also includes a feature film and three behind-the-scenes episodes, offering viewers an exclusive look into the futuristic technology, creative process, and behind-the-scenes magic that brought this bold vision to life.
Industry Leaders Share Their Vision
“At DEWA, we are pleased to support initiatives that reflect Dubai’s unwavering commitment to sustainability, innovation, and clean energy,” said His Excellency Saeed Mohammed Al Tayer, MD and CEO of DEWA. “The Mohammed bin Rashid Al Maktoum Solar Park is a global landmark for renewable energy, and hosting this extraordinary collaboration with Porsche, David Guetta, and the Dubai Department of Economy and Tourism (DET) underscores the limitless potential of clean energy in shaping the future.”
“Dubai continues to take the lead as a city of inspiration and innovation, and we are honored to partner with Porsche on this global campaign for its new electric vehicles,” added His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET). “The Mohammed bin Rashid Al Maktoum Solar Park provides the perfect setting for the unveiling, showcasing the city’s commitment to sustainability and demonstrating our continuous efforts to foster innovative, future-ready solutions, in line with the Dubai Economic Agenda, D33. Collaborations with forward-thinking global brands such as Porsche and international cultural influencers like David Guetta are key to driving awareness of sustainability and highlighting technological progress as we continue shaping the future of Dubai as the best city to visit, live, and work in.”
“Dubai is a city that never stops surprising. The Solar Park is an incredible location, and not many people know about it. That’s when we thought, it’s perfect for Porsche as it aligns with our clear path towards sustainability,” said Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa FZE.
As a Web Content Writer for Exhibit Magazine, I craft engaging content on must-know topics in technology. I thoroughly enjoy exploring the latest gadgets, unlocking their potential, and sharing my insights through compelling reviews.
