Kia India, a wholly-owned subsidiary of Kia Corporation, has introduced an integrated solution application called ‘Kia Digi-Connect’ to further enrich the digital buying experience for its customers. This is an industry-first video-based live sales consultation solution by the Korean carmaker, which is offered through website scheduling and integration with the company’s CRM system. This one-of-a-kind customised application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience. Developed bearing in mind the current pandemic situation, the innovative solution will ensure customers’ safety and expedite and improve their buying process by offering a contactless and hassle-free car buying experience at the comfort of their homes.
Speaking about the launch of the application, Mr Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India, said, “The Kia Digi-Connect initiative signifies the company’s bold and innovative approach towards offering a matchless premium customer experience, aligned with our new brand purpose – ‘Movement that inspires’. ”
The Kia Digi-Connect app is integrated with Kia India’s Central Lead Management System and offers industry-leading customer data privacy. To experience the digital buying solution, customers can go to the website and opt for video consultation through Kia Digi-Connect, where they can have a complete walk-through of Kia cars with the help of a consultant at the showroom. The app will also provide customers with several additional options of 360-degree virtual experience through video call, screen and video sharing, brochures, pricelist, etc. Through digital medium during the video conference, further, address their queries. Additionally, it allows customers to include multiple family members and friends on the same call from different geographic locations to collectively understand and discuss with dealership representatives, similar to a showroom visit experience.
Introducing the app, Mr Hardeep Singh Brar, Vice President and Head of Marketing and Sales, Kia India, said, “We are committed to the safety of our consumers and dealer partners, especially in these difficult times of COVID-19, and the Kia Digi-Connect solution is designed to ensure just that. We believe this initiative will be a game-changer in the purchase journey of the customers as it offers a safe platform where customers can access all the information about the products and services from the comfort of their homes, as they would when visiting the showroom.”