Noise has announced the launch of its latest smartwatch, the NoiseFit Diva Araya, aimed at the premium fashion-tech market. Designed specifically for women, the Diva Araya highlights style while also offering functional features.
This smartwatch marks a significant milestone for the brand as it is its first-ever ceramic smartwatch. The use of fine ceramics lends a glass-like luster, enhancing the watch’s aesthetic appeal and positioning it as a high-end piece of jewellery. The design is further highlighted by 60 precision-set stones that provide a sophisticated, high-gloss finish coupled with scratch-resistant durability.
In addition to its elegant design, the Diva Araya features advanced wellness functions, including overnight skin temperature tracking and an SOS feature with live location tracking. The smartwatch is available at an introductory price of ₹4,999 and comes in three strap options: Ceramic, Metal, and Mesh.
Despite advances in smartwatch functionality, there remains a gap in design innovation tailored specifically for women. The Diva Araya aims to address this gap by merging the elegance of jewellery with smart technology, creating a device that balances style with practicality. Built with high-quality materials and a thoughtful design, this smartwatch aims to offer both beauty and functionality.
Amit Khatri, Co-Founder of Noise, commented on the launch, stating, “Diva Araya marks a significant step in our journey, bringing meaningful innovation to segments that have long been overlooked. Our goal is to create a product that is expressive and intelligent. By combining jewelry-inspired aesthetics with advanced wellness and safety features, we believe this technology fits naturally into a woman’s daily life.”
The Diva Araya is designed to adapt to the varied pace of a modern woman’s lifestyle, transitioning seamlessly from professional settings to social events. The ceramic strap offers a jewellery-like appearance that is also inherently scratch-resistant. Additionally, the smartwatch features a high-brightness AMOLED display, ensuring clarity even in direct sunlight, with 850 NITS of brightness.
Beyond its visual appeal, the Diva Araya is equipped with smart features that enhance safety and support a better understanding of personal health. The SOS feature with live tracking can provide reassurance for those commuting late or travelling alone. It also offers advanced cycle tracking and overnight skin temperature monitoring to help users gain insights into their health and well-being.
With the introduction of the Diva Araya, Noise aims to solidify its presence in the premium segment by catering to the evolving needs of fashion-conscious consumers. The use of premium materials like ceramic, combined with a jewellery-centric design, is set to redefine modern smartwatches.
The Noise Diva Araya will be available starting April 21 on gonoise.com for an introductory price of ₹4,999.