FUJIFILM has officially launched the FUJIFILM X-T30 III, positioning it as a robust hybrid camera designed to cater to the needs of photographers and visual creators in India. The camera is available for ₹102,999 body-only, while the X-T30 III bundled with a 13-33mm lens kit is priced at ₹119,999.
The X-T30 III builds on the legacy of the X Series, known for its classic design and photography-centric features, while significantly enhancing its video capabilities. The lightweight camera, weighing in at 378 grams, aims to meet the demands of both amateur and professional creators, making it suitable for capturing the vibrant essence of Indian streets, commercial photography, and cinematic storytelling.
Mr. Koji Wada, Managing Director of FUJIFILM India, commented on the launch, emphasizing the brand’s commitment to innovation and its mission to inspire smiles through photography. He stated that the X-T30 III merges Fujifilm’s rich photographic heritage with modern technology, empowering creators to unleash their potential and tell compelling visual stories with high performance.
Mr. Arun Babu, Associate Director and Head of Electronic Imaging at FUJIFILM India, highlighted the evolving landscape of visual storytelling. He observed that Indian creators are increasingly merging photography and videography to create comprehensive narratives. He described the X-T30 III as an ideal tool for this new era, as it provides both a classic photography experience and advanced video recording capabilities of up to 6.2K.
The X-T30 III features several important capabilities:
- Hybrid Functionality: With its 26.1-megapixel X-Trans™ CMOS 4 sensor and high-speed X-Processor 5, the camera offers fast image processing, high dynamic range, and support for various professional video formats, including crisp 4K/60P and ultra-fast 1080/240P video.
- Film Simulation Dial: A new dedicated Film Simulation dial allows easy access to 20 distinct colour profiles, including premium options like “REALA ACE” for true-to-life colours and “NOSTALGIC Neg.” for a cinematic look. Creators can also customize their colour settings across three available slots.
- AI-Powered Autofocus: The X-T30 III incorporates deep learning AF technology that enhances subject recognition in various scenarios, including animals, vehicles, and even drones, ensuring precise focus during fast-paced shooting conditions.
- Ergonomic Design: The camera features a classic center viewfinder design and a tiltable 1.62-million-dot rear LCD monitor, designed for comfortable handling and easy composition in different shooting angles.