Amazon Web Services (AWS) has officially announced the expansion of its AWS Marketplace platform to India, marking a major step in simplifying software procurement and cloud service transactions for Indian businesses. The move enables customers to purchase cloud-based software and services in Indian Rupees (INR), making it easier for enterprises and developers to access global technologies with local convenience.
Local Transactions, Global Opportunities
The AWS Marketplace is a curated digital catalog that allows organizations to discover, buy, and deploy third-party software solutions seamlessly. With this launch, India-based customers can now transact directly in INR, while Independent Software Vendors (ISVs) and Consulting Partners can list and sell their solutions locally with simplified tax and compliance processes.
In an official statement, Ruba Borno, Vice President, Global Specialists & Partners at AWS, said:
“AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows giving Indian customers faster access to cutting-edge technologies, and Indian sellers a proven pathway to scale their solutions and foster connections between local innovation and enterprise demand,”
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Empowering Indian Software Providers
The expansion benefits several prominent Indian and global software providers, including Cisco, CrowdStrike, Deloitte, eMudhra, Freshworks, Sarvam, Salesforce, and IBM, among others. These companies can now transact directly in INR through the AWS Marketplace, enhancing accessibility and reducing cross-border transaction complexities.
Globally, AWS Marketplace offers over 30,000 software listings across more than 70 categories spanning security, AI, DevOps, and data analytics. AWS claims the platform delivers up to a 377% return on investment and significantly accelerates procurement cycles, helping organizations adopt technology faster and more efficiently.
Boosting India’s Cloud and AI Ecosystem
With the Indian cloud market growing rapidly, AWS’s move aligns with the country’s increasing demand for digital transformation and cloud-native innovation. By introducing local transactions, AWS aims to bridge the gap between enterprise demand and Indian innovation, empowering startups and established IT players to reach a wider audience.
Several Indian enterprises, including Observe.AI, Swiggy, and Tata Consultancy Services (TCS), already leverage AWS Marketplace to streamline procurement workflows and optimize software deployment.