JBL has officially launched its latest headphone series, the JBL Live 780NC over-ear and JBL Live 680NC on-ear models, aimed at providing an all-day listening experience. The new offerings are positioned to appeal to a youthful demographic, particularly Gen Z and Gen Alpha consumers, who prioritize individuality and lifestyle in their tech choices.
The JBL Live series promises an immersive sound experience, combining vibrant colours and a stylish design with features that enhance connectivity and user engagement. Key features include Personi-Fi personalized audio, multipoint connectivity, and an impressive battery life, making these headphones adaptable for various daily activities.
Pre-booking for the JBL Live 780NC begins on June 18, 2026, through in.JBL.com and Amazon, with exclusive benefits for early buyers.
The company highlights its commitment to improving the listening experience, stating that the headphones are crafted to help users focus on their interests while remaining connected to their environment. Shekhar Datta, Head of Consumer Audio India at HARMAN India, noted, “Consumers are looking for technology that not only performs exceptionally well but also reflects their personality and lifestyle choices.”
The new headphones feature 40mm dynamic drivers for enhanced audio clarity and are equipped with True Adaptive Noise Cancelling 2.0 technology for real-time noise filtering. Additionally, JBL has integrated two beamforming microphones with an AI-trained noise-cancellation algorithm to ensure clear voice calls amid background noise.
JBL has also enhanced its audio experience with the introduction of JBL Spatial Sound, enriching the listening experience of movies and podcasts. The JBL Live headphones include customizable buttons and touch controls, supporting a more tailored listening experience.
As part of its marketing strategy, JBL is collaborating with the film Cocktail 2, reinforcing its connection with younger consumers through themes of self-expression and cultural experiences. The new headphone series aligns with JBL’s “Stay Connected” philosophy, focusing on the importance of shared passions and moments.
The JBL Live 780NC is priced at ₹15,999, while the JBL Live 680NC retails for ₹11,999. The series comes in various colour options, including vibrant hues like Purple, Blue, Green, and Orange, as well as classic tones such as Black, Beige, and White.