Smartphone cameras explained | Exhibit Explains | An easy guide 

Smartphones have replaced a lot of things in our arsenal, and almost everyone who desired a full-fledged camera can still do a lot with your pokemon in your pocket. We are going to explain the tiny hole or holes behind your phone and how smartphone cameras work? Cameras require a few things to capture time in visual memories. The smartphone camera sensor is the most important part, followed by the lens or lenses. 

Computational photography 

It’s like an autopilot functionality for your camera sensor controlled by an algorithm. You are selecting what to shoot, but the phone camera does not just click one picture. In fact, some phones like the Google Pixel series, Samsung flagships, and even the iPhone capture footage from all the sensors while clicking a single photo or video. It is post-processing that really matters more than the number of cameras. But today’s computational algorithms and processors are competent enough to use more cameras for more information and better end-user content. 

Understand that each manufacturer designs this according to their test conditions. Thus a picture looks different on different phones. Do not be fooled by how the photo looks on your smartphone, especially editing images. It may look different to someone viewing the same picture on a SAMOLED vs IPS panel. 

GCam for Android phones is Google Pixel’s open-source algorithm that can be enhanced for pixel-like image processing on most phones. Try it out by searching on the internet; it will also drastically improve image processing on your phone. It’s a mix of 50-50% hardware and software. 

Does size matter?

Have you ever considered that a Redmi phone with 108MP still fails to compete against the same shot taken by a 12MP iPhone camera? Does the megapixel size even matter? Short answer – Nope, it is the algorithm that matters, and as we all have studied, the software runs better on better hardware, so the main SOC (system on chip) also matters. More processing power equals better image processing and finer details retained. If you enjoy colour grading or post-processing, most phones allow for RAW image capture, but most of us do not like such large image files on limited storage, do we?  

Pixel binning 

Pixel binning made things better. Pixel binning technology is when adjacent pixels are grouped or binned together to form one super-pixel with the information of neighbouring pixels, making it easier to process the image faster while also improving the low light performance of your smartphone. In 2022, almost every phone does pixel binning. Better phones just do it better. 

OIS vs EIS 

OIS is optical image stabilization, while EIS is electronic image stabilization. OIS shifts the lens to compensate for shaky hands or blurry focus, while EIS shifts through captured images digitally to reduce the blur. OIS is a hardware-level mechanism which involves physical moving parts on your lens, while EIS is a software algorithm. Most phones without OIS do EIS processing; some can do both simultaneously to improve camera performance. 

What’s the suitable FPS?

There is no proper FPS to shoot, but a normal high-definition standard (normal-time) video is shot in 60FPS as of this era. FPS is frames per second of data captured by your sensor, and the more you have while shooting a video, the better image, video and audio data you have for post-processing. Do understand that FPS drastically impact the file size of any video recording. 4K and higher video recording strain your phone processor, and thus some phones get hot when shooting 4K videos for too long or limit 4K video recordings with a set time. Fun fact – Any camera over 8MP can theoretically shoot at 4K resolution. 

What’s with the 2MP depth and 5M telephoto?

Yes, you guessed it right, most of these smaller cameras are a part of the overall picture algorithm and have been designed as a data collection task. Most of our main smartphone cameras are high resolution enough to do both normal and telephotos by cropping the main image digitally. In the same way, most ultra-wide sensors can also double up as excellent macro cameras. Thus, when the low-end hardware is not used as a primary camera, it acts as a secondary camera capturing essential data to improve the overall image quality. Most manufacturers will not tell you, and that’s fine with us as long as the final image or video looks good.

AI and ML 

Artificial intelligence and machine learning have come a long way. Today, they are solely responsible for your smartphones’ incredible low-light images and beautiful cinematography. Not only do these algorithms act seamlessly in the background to make image processing an instant task but they also learn and improve with updates. The best AI and ML algorithms are researched by the smartphones makers and thus results vary as per different phones. 

Explained – Smartphone cameras

Now that you know how most smartphone cameras work, welcome to the knowledgable side. Thanks to physical size restraints and minima moving parts, smartphone cameras have evolved using various software black magic fuckery to improve your photos and videos. And just like most technology, when the top dogs are rewarded, the reward trickles to lower price brackets with time. Who knows what future technology will bring to the table? All we hope are timeless memories become crisp, clear, dynamic and inordinate with time. 

Smartphones have replaced a lot of things in our arsenal, and almost everyone who desired a full-fledged camera can still do a lot with your pokemon in your pocket. We are going to explain the tiny hole or holes behind your phone and how smartphone cameras work? Cameras require a few things to capture time in visual memories. The smartphone camera sensor is the most important part, followed by the lens or lenses. Who knows what future technology will bring to the table? All we hope are timeless memories become crisp, clear, dynamic and inordinate with time. Learn how smartphone cameras work and subscribe for easy learning.

What is Digital Currency? and types of Digital Currencies

Since the arrival of Web 2.0, we have witnessed many changes in human lifestyle, especially the ones that directly relate to the internet. Whether from static pages to dynamic web pages, social media advancement from mails to apps or from cash-driven society to electronic money transactions. Digital currency, or digital money, is a new fad that is driving people crazy and the hype it has created since its inception is absolutely unbelievable.

What is Digital Currency?

The word anatomy certainly belongs to the science that studies the structure of the body, but it goes along quite well when someone is describing digital currency. The human body consists mainly of water and organic compounds, while digital currency or digital money is any form of money, currency, money-like asset or payment that is primarily managed, stored or exchanged in electronic form, especially over the internet.

Digital currencies or electronic currencies are known for making secure, transparent and trusted payments that exist only in a virtual format and are not tangible. They are mainly divided into two territories – centralised currencies and decentralised currencies. Now, you should know one thing upfront – centralised currencies are regulated and need licenses to operate, while decentralised currencies are complicated to regulate.

The money you have in your bank accounts is called electronic money. It does not fall in the category of digital currency because you can take your bank stored money out in cash form anytime you want, just by visiting the banks or ATMs. However, you can’t do such acts in the case of digital money as it never takes physical form, unlike currencies with printed banknotes or minted coins, which makes it exchangeable only via digital pars.

Types of Digital Currencies

Cryptocurrency

Almost everyone on this planet earth is aware of cryptocurrency due to its popularity over the last few years. It is a type of digital currency designed to work as a medium of exchange through a computer network that does not rely on any central authority, making it supremely rebellious. Cryptocurrencies are categorised into DeFi, NFT, utility tokens, and store of value tokens like Ethereum, Bitcoin and Litecoin.

Cryptocurrency uses encryption to verify transactions, and it is a digital currency with the actual value and worth, though it keeps fluctuating and volatile. It doesn’t belong to any specific nation and isn’t integrated with any one country’s economy. The first-ever cryptocurrency was Bitcoin, founded in 2009, and even today, it is a widely accepted and one of the most highly valued cryptocurrencies in the world.

Virtual Currency

Virtual currency is a type of digital currency which is not issued or controlled by a central bank. Also, in some cases, it acts as a substitute for real currency (only when it has an equivalent value), and then it is referred to as “convertible” virtual currency. They are further categorised by currency flow and classified as closed virtual currencies and convertible virtual currencies.

Central Bank Digital Currency or CBDC

Central Bank Digital Currency or CBDC is a type of digital currency issued by a central bank. The idea of Central Bank Digital Currency came from cryptocurrencies, but in reality, it differs from cryptocurrencies. The significant difference between these two is centralisation, where instead of putting money, the central bank issues electronic coins and accounts. The government backs all these coins and accounts, making the currency a fully trusted digital currency.

This is how I fell in love with Podcasts!

We’re not the average of five people we spend the most time with, but we’re what we listen to and feed to our minds. Let me put it in a simple way by asking you a few questions. Why do lots of people struggle to get over a breakup? What do we do when we start to like someone? What do we prefer to do while commuting long routes? What do we do when we’re not able to sleep? We listen to the songs.

I agree we all need a little entertainment regularly, and there’s no damage in listening to the songs, only if you’re in control because songs and music can lead you anywhere. They have the power to change the whole perspective of your day or, perhaps, your entire week. However, after a specific time, you’ll get bored of that song you have been listening to for the last few weeks, ain’t it right?

In contrast, podcasts are immensely educational and add more knowledge to your life. Now, some of you will ask, what about the entertainment part? Don’t worry, buddy – they’re entertaining as well. I was the guy who used to wear earphones all the time (on and off, doesn’t matter), mainly to avoid human interaction, and then one fine morning, Spotify updated me about the hours I’ve spent listening to the songs.

At first, I was shocked but, fortunately, that happened a few weeks before the new year, and slowly-steadily I moved on from songs to podcasts. Yes, that knack to avoid human interaction stays the same, we’ll discuss it someday. I’m a big-time fan of storytelling and was looking for one when Spotify recommended me “Death, Lies and Cyanide” by Indian Journalist Sashi Kumar.

I listened to the above podcast in one go and was thrilled to know why people were so addicted to radio shows back in the century. Since my first podcast, I’ve listened to several others, and I’ve been working hard on lowering my music intake. What you want to listen to is ultimately a matter of personal preference as both podcasts and songs are designed for a specific audience in mind.

Okay, let’s see the benefits!

A certain song that appears randomly on your music app or radio can put you in a spot where you might feel an urge to recollect those memories or re-read those chats connected to that one song. Whereas in the case of podcasts, they only offer solutions and thoughts that provoke you to do something in life. Also, they don’t sink you after a while as they come in various genres and offer versatility.

The term podcast is a combination of two words – pod + broadcasting, and it is a relatively new phenomenon in India. Yet, it is getting popular rapidly, thanks to the pandemic and a few popular YouTubers who decided to come up with podcasts that offer entertainment and knowledge at the same time. A typical podcast usually ranges from 10 minutes to 2 hours and consists of episodes that make us cling to them.

Podcasts are perfect for mindless chores as they offer almost everything you want, such as from soothing sounds of meditation to heart-pounding true crime stories. Whenever you listen to narrative podcasts, it stimulates multiple parts of your brain and activates your auditory cortex, which ultimately helps you boost the feelings of trust, compassion, empathy and building relationships.

I’m a sucker for crime stories, as they trigger the production of dopamine and serotonin, which are happy hormones, and they also help improve your mental concentration. I started listening to this podcast named “Serial Killings: A Podcast”, and it helped me know more about how a person grows from a normal human being to a killer and understand their overall thought process.

We all know laughter is the best medicine for almost everything, and that’s why comedy is one of the most popular genres in nearly every sector, be it movies, web shows or even podcasts. Every time we listen to comedy podcasts, it activates our frontal lobe and cerebral cortex, which triggers things like laughter, surprise and delight. Comedy podcasts are best known as stress busters, as they help you cure the stress in no time.

A number of Indian stand-up comedians have started their podcasts on various platforms where they elaborate on common topics and give the podcast a more conversational angle. Amongst Indian comedy podcasts, No New Notifications by Kanan & Manek, Simple Ken by Kenny Sabastian, The Overthink Tank by Surbhi Bagga and The Internet Said So by Varun Thakur are the podcasts that could make your day anytime.

Along with comedy, educational and personal growth podcasts are gaining a considerable audience lately. Woice with Warikoo by Ankur Warikoo, The Ranveer Show by Ranveer Allahbadia, Simmy Said Whatt? by Simmy Goraya and On Purpose with Jay Shetty are some of the top podcasts in these genres. Besides the above mentioned popular genres, there are hundreds of other genres, and they all have different impacts on our brains.

Nowadays, all types of Podcasts are gaining popularity as they’re available for free listening on most popular platforms, which sets them apart from the music as you don’t have to encounter commercial breaks. Over the last few months, I’ve managed to get over my music addiction, and I’m not regretting it. Well, off we go now, as I can’t wait to see where this podcast love takes me!

The Return of Colours in Smartphones

The father of Canadian photojournalism, Ted Grant, once quoted, “When you photograph people in colour, you photograph their clothes, but when you photograph people in black and white, you photograph their souls!” The quote is true to every word, as the colour duo, black and white, is said to be more realistic as it contains all colours, and at the same time, it excludes all, but we all know in which era we’re living and how much colours are important in today’s times. Then, why would our gadget-makers stay behind?

Colour plays a vital role in the world we live in and has always been a prominent aspect of human life. However, the gadget making companies took a lot of time to put coloured clothes on their products. Since the mid-50s, we have been witnessing coloured devices in the form of telephones, radios, speakers, etc. But later on, in the mid-90s, colours moved a little away from us, at least in the gadget sector, due to several concerns and again put on a band of bland colours, including black, white, grey and sometimes blue.

The phones in the early days mainly came in one or two colours, offering limited options for the customer as the companies were bound not to manufacture phones with particular colours as each geography in the world has colours for good and bad omens. Also, customers are treated like a god in most countries, and companies have to show sensitivity to people’s sentiments before launching a global variant. Though in recent times, everything has changed and now gadget makers are competing fiercely over coloured gadgets.

The First Step

Since Apple launched its first iPhone in 2007, whatever happens in the world of tech is directly co-related to Apple. It’s more like when other companies do things they seem ordinary to us, but it becomes cool when Apple tries the same with their products. Apple unveiled the iPhone 5C in 2013 and brought life to their phones with 4-colour variants – banana yellow, bubble gum pink, kiwi green, and Slush Puppie blue. 

Since then, almost every smartphone manufacturing company has become colour obsessed. Being one of the top smartphone manufacturing companies globally, Apple has always come up with impressive marketing ideas that attract consumers. For instance, every time someone buys an iPhone with PRODUCT RED colour, they contribute to the Global Fund’s support of AIDS programmes and COVID‑19 Response. 

The company has been collaborating with RED for the last 15 years and has raised nearly $270 million since the inception of the idea, including a $21 million donation to the Global Fund’s COVID‑19. Recently, Vivo launched India’s first colour changing smartphone Vivo V23 & V23 Pro. The smartphone has Fluorite AG glass that changes colour when exposed to sunlight and other sources of artificial UV rays.

Along with smartphones, various gadgets boast colours nowadays, and the list includes earphones, headphones, speakers, tablets, smart home gadgets, smartwatches, power banks, and portable mouses. The arrival of various colours in devices made consumers happy as it opened more options. When smartphones were introduced to the world, companies wanted to play it safe, so they only experimented with neutral colours.

Samsung was one of the first who introduced smartphones with colourful backs, but they created a kind of blue and red for their LTE-A phone that is fresh and new to people, which helped them stand apart. Nowadays, people are more open to trying different colours than in the earlier days when people were not welcoming towards various colours, and it allows companies to come up with more colourful designs.

Why are smartphones coming in a coloured back panel?

The younger generation prefers to flaunt colours in every way possible, and all over the world, these fellas are very casual towards new things, especially gadgets. Also, when you can have a smartphone or gadget in your favourite colours, which adds some joy to your life, why would you go for the neutral ones! The smartphone maker understands this mindset and decides to implement the same.

Polycarbonate back panels are usually considered the cheapest material as most mid-range smartphones come with them. Glass has been the preferred smartphone material in the past couple of years, and most flagship smartphones come with glass panels. The glass-panelled back on the smartphones looks premium, and it can be painted in different colours, which paves the way for smartphone makers.

The brighter and gradient colour panelled back in the smartphones was popular among Chinese smartphone makers, but the world accepted it when global players such as Apple and Samsung launched their phones with coloured panel backs. In the future, we might witness something more advanced in this back panel sector where we could get an option to change the colours according to the touch.

Beginner’s guide to car audio systems

Introduction 

 

Good sound or good music has the ability to delight your soul. A good audio system in your car is pure eargasm while on the move. If you’re new to the world of car audio systems, check out our article on how the in-car infotainment system evolved with time here and they seem to have become more sophisticated with each passing year. 

Almost everyone has different opinions on car audio systems, and some people love the look of their factory stereo. If you have a late model car with an integrated infotainment system, upgrading the stereo can be difficult. In either case, there are several ways to improve a factory sound system.

 

One interesting thing about upgrading your car audio is that there’s no right way or wrong way to go about it, in fact, the best thing about upgrading factory audio systems is that almost any component you replace will at least represent a marginal improvement.

 

The guide to “car audio” starts with an understanding of what each component contributes to the overall audio experience you have. But it’s important to be able to identify the pitfalls that you notice in your car audio, then know the right fix for each problem.

However, no matter how many complexities arise in the technological aspect, a car audio system only has three basic components. So if you’re considering upgrading your car’s audio system, keep in mind that the components listed below are the ones you must include.

 

If you are going by the budget-conscious piecemeal route, then you must plan on how you want the final system to look and sound like. If you do that, you’ll end up with components that work pretty well together.

There are many options when you build a car infotainment system from the ground up, so people who have never performed this task may shy away from that sort of drastic change.

Now, if you dive in, consider the types of features you want your car to sound like.

If you’re working on a tight budget, you can do some things to improve the sound quality. You can even replace components one at a time, depending on what your speculated budget permits, and eventually, you’ll have a completely custom car sound system.

 

Know the main components!

Head Units

 

This is the brain behind everything. In the beginning, head units were simply radio tuners which, as time went by, became proficient in providing audio signals from cassette tapes and CD players. In the modern-day vehicles, the head unit is often integrated into its entire “infotainment system”, which is the central console that also often houses climate controls and provides navigation.

Today, most head units have USB ports, Bluetooth connectivity, Apple CarPlay, Android Auto, etc to connect other devices and play digital music, built-in satellite and Internet capabilities, and whatnot.

 

Now it is entirely up to you what you want in your car. 

Either way, we advise you to end up with a head unit that is capable of powering the speakers. You can also go for a head unit with pre-amp outputs and an amplifier capable of fully powering the speakers.

 

Speakers

 

It’s an old rule of thumb, but it remains true: even the best car stereo won’t sound great on lousy speakers. If your car’s stock car audio system shows distortion, lacks clarity during high-frequency ranges, and blasts hollow bass notes, you may improve the sound system in your vehicle with a worthwhile speaker upgrade.

If your car only has two or four-speaker slots, they are probably coaxial speakers, which means a single speaker head features both the woofer and a tweeter. The easiest way to replace them is with better coaxial speakers, preferably made with more superior materials. 

 

A decent set of front speakers might only set you back less than ten grand. Component speakers provide even better sound, but that’s a complicated upgrade that’s better paired with a new car stereo.

Discrete speaker components sound even better because the tweeters and woofers operate separately, producing greater sound clarity. But this upgrade often requires cutting new speaker mounts, complex rewiring, and other actions best performed by a technician, an experienced installer of sound systems for cars.

 

At least four speakers make up most car audio systems, although you can play with various configurations that will allow you to add more.

 

There are several types of speakers, including coaxial, component, and subwoofers. A coaxial speaker is one unit that houses both the tweeter, which takes care of the treble or higher range notes and the woofer, which deals with the Bass or the lower to mid-range frequencies. On the other hand, component speakers are simply a set of speakers that separate the woofer and the tweeters. Subwoofers, meanwhile, are designed to reproduce Bass and sub-bass that is typically lower than what a woofer can generate.

 

More often than not, car owners prefer upgrading the speakers that come with their car because its sound quality is often poor. Go for speakers that are constructed better and are usually made of cloth and foam. Some excellent speakers have rubber, metal, silk, and other synthetic materials. Car owners can enjoy full-bodied Bass, pristine sound in high-frequency ranges, and a lack of distortion with these speakers.

 

Amplifiers 

 

Turning up the volume.

If you’re concerned about high volume, an amplifier is still an essential component you need to add to your system. You’ll probably need an amp with speaker-level inputs if you’re leaving the factory stereo in place, but some premium factory fitted head units come with line-level outputs.

It’s easy to overpower the speakers when you add a powerful amplifier to a factory sound system. With that in mind, consider upgrading the speakers first if you want to crank up the volume all the way blasting out of the windows. 

 

As mentioned above, the speakers receive the audio signal from the amplifier and serve as the output devices that in turn convert the electrical energy of that signal into sound. 

 

Despite what we said above about having great speakers, it’s also quite true that great speakers only sound as good as their amplifier. You may get an uplift in quality with new speakers alone. Still, discrete car audio systems will require more sophisticated amplifiers that can output to multiple, distinct speaker channels. A good amp can output well to tweeters and woofers, for example, and even subwoofers, for that matter.

An amplifier does precisely what its name implies; it takes the audio signal that the head unit sends out and amplifies it on its way to the speakers. Not only does an amplifier increase the power of that audio signal from the head unit, but it also improves the quality of the sound. With speakers hooked up to an amplifier, you should be able to turn up the volume without it producing crackling sounds and distorting the audio quality. The sound is cleaner, more unmistakable, all making your listening experience much much better.

 

Not all amplifiers are created equal, though, so you can vastly improve your car audio by simply upgrading your amplifier to superior ones.

 

Adding more Bass

 

If the only thing you’re missing is Bass, add a subwoofer to your factory system in either of the  two ways:

 

  • Add an amplifier and a subwoofer.
  • Add a powered subwoofer. Subwoofer in a car trunk

Powered subwoofers are a more straightforward proposition, but adding an amplifier and a subwoofer allows you more flexibility. Either way, a subwoofer is the best way to get that bass thumping.

If you want to go by the easiest way to add more bass to your car audio system, a powered amplifier with speaker-level inputs is the way to go. These units combine an amplifier and a subwoofer into one unit, and they can be hooked up to any factory or aftermarket head unit.

 

Doing it right

The most important thing to look for is a good wiring harness specifically designed for your vehicle requirements. This harness plugs into the factory wiring, so you won’t have to cut into any of your car stereo system wires and mess up with the electricals.

 

Some of these wiring harnesses are even designed to plug into a new head unit altogether, which means there’s no wiring involved at all. This is the easiest way to install a new head unit, and it ensures that you can pop the factory stereo back to stock any time you want.

What Does Your System Lack?

While many other components can affect the overall audio quality, those are the top three pieces of every car audio system. Now, consider the fact that your vehicle’s sound isn’t up to your expectations. What complaints do you have?

Your Speakers Buzz

Factory-installed speakers aren’t of the best quality, but you can easily upgrade to an aftermarket set that provides a broader range of sound. If you want an upgrade, particularly in the speaker department, install a separate woofer and tweeters along with component speakers for a good midrange sound.

 

There Is Not Enough Power

If the sound quality simply feels like it could need more “oomph”, your amplifier is likely the culprit in this scenario. Since it delivers more power to your new speakers, you should get more clarity without any kind of distortion.

 

There Isn’t Enough Detail. 

If you’re a music-head audiophile, you know that layers of audio are very much essential to the full sound experience. An upgraded head unit could help enhance your jazz or classical listening, taking your hearing experience to another level.

 

Evaluating Your Car Audio System

If your car stereo sounds OK to you, that’s exactly what all the OEMs are looking for. Even factory-installed premium sound systems usually aren’t up to mark. So how can you tell if your factory audio needs a little tender loving care? 

 

Here’s a test that anyone can do:

 

  • Sit in your car and close all the doors and windows.

 

  • Play your favourite music and turn up the volume. 

 

  • Don’t be afraid to go higher than you usually would, but try avoiding blasting the sound and go blow-out-your-eardrums high.

 

  • Listen to the music and start noticing the drawbacks.

 

If you need to turn up the treble due to lack of clarity, that’s something that a speaker upgrade can fix.

If you turn up the bass figure, you have the Bass sounding hollow or empty, that’s also something an upgrade can fix.

If the music sounds distorted when the volume is up really high, that’s another thing you can take care of with a bit of tinkering with the amplifying system mentioned.

 

So, where do you start from? There are different ways to dig into a factory sound system upgrade. Answering a handful of questions can set you on the right path:

 

  • How important is your budget? Do you have much money to spend on upgrades?
  • Do you want to improve the sound while keeping your factory stereo?
  • Would you instead ditch the factory stereo and start fresh?
  • How important is Bass?
  • Do you like listening to your music loud? 

You might be surprised at how the simple act of pondering those five questions sets you on the road to building a great car audio system.

 

Why Does c Want You To Trade In Your Old iPhone?

Almost 70% of smartphone owners in the world can not live a single day without their smartphones, and more than 50% of smartphone owners believe that their phone is the most valuable asset they own. Being born in a tech-driven world, we naturally get attracted to every other newly launched smartphone, especially iPhones. Nowadays, many major smartphone brands offer remarkable trade-in promotions for users looking to upgrade their phones, and Apple is one such company.

Apple first launched its trade-in program in 2013 and encouraged a vast number of people to obtain the program and do their part for the planet and become beneficiaries by trading their old iPhones or smartphones after they are done with it. The company offers a substantial amount of credit to the consumers when they trade in their old phones, but why does the company offer such a deal? Why is that promotion so valuable to the company? What does the company do with old devices?

Apple Trade-In

Apple plays a mind game with its customers, and being faithful customers, we easily fall for the trap. The company knows human psychology, and they offer programs/promotions basis on it. After using the iPhone for about 2 or 3 years, they know that people start looking for another device and either hand over the old one to someone in the family and friends looking for a phone or sell their old iPhone as a second-hand unit to the local smartphone dealer. Unfortunately, all of the above acts hammer down the company, resulting in reduced sales of new iPhones.

Apple introduced a trade-in program when the company’s first quarterly profit decreased in 2013 after a long time, but the Cupertino, California, headquartered firm, started focusing more on it through advertising after the launch of the iPhone X. The idea was simple, the iPhone X was the costliest iPhone when it was launched for the first time and purchasing it was quite a hefty investment. A large number of customers wanted to buy it but couldn’t afford the price, and that’s when Apple aided consumers with a trade-in promotion and offered them a credit value for their old iPhones.

How does it work?

iPhone’s durability leads customers to buy older versions without any second thought, and since Apple launched its trade-in program, customers are on cloud-9, but if you look at the big picture, it’s supremely profitable for the company. Whenever customers opt for a trade-in program, they move from an older iPhone to a newer iPhone, automatically keeping users locked into Apple’s ecosystem, which best benefits the company. Secondly, by refurbishing the older iPhone and reselling it for a more affordable price in the market, Apple makes double profits from a single handset, boosting their overall revenue.

The company has built a specialised robot called Daisy that is capable of recovering any recyclable materials in a phone, which helps the company recover money from damaged devices. The robot is programmed to recycle a minimum of 200 phones per hour, recovering high-priced materials that could otherwise end up in a junkyard. The trade-in promotion arrives with a win-win situation for everyone, including the environment, as it helps the company reuse working elements from older phones instead of transferring them to the landfill.

A step-by-step guide to trade in your old iPhone or smartphone with Apple:

  1. Answer a few questions about your current smartphone, such as questions related to the brand, model and condition.
  2. After you finish the array of questions, the company will give you an estimated trade-in value and apply it as instant credit towards your purchase.
  3. Add the instant credits to your new purchase and place the order for a new iPhone. You’ll get a confirmed delivery date of your new iPhone along with a trade-in exchange.
  4. By the time the courier guy arrives at your doorstep, you should be ready with your old iPhone so they can run a diagnostic test and verify that your smartphone works.
  5. The courier guy will check your old phone’s physical condition of the touchscreen, enclosure or back glass, camera lenses, front and back camera functionality, battery wear and tear, storage capacity, performance speed, Wi-Fi, mobile functionality and will ask you to turn off Find My iPhone and initiate a factory reset.
  6. That’s it! Clear all these necessary steps, and you’ll have a new iPhone with the advantages of the trade-in value.

With this, Apple plans to retrieve materials from the old devices to make new devices. The action will subtract the need to extract new metals and components from the earth, helping the environment stay intact. According to Apple’s most recent environmental report, the average Apple device generates 252 pounds of CO2, accounting for about 77 per cent of the company’s total greenhouse gas emissions. The renovation method is preferable to save the environmental issues, and Apple might allow third-party companies to repair iPhones in the future.

Why the Apple Watch isn’t branded as the iWatch?

Apple recently launched the iPhone 13 lineup, along with several other products, including iPad, iPad Mini and Apple Watch Series 7, in the ‘California Streaming’ virtual launch event. While some people were budgeting out to buy the newly launched Apple products, a group of college-going young intellectual minds started wondering if the “i” prefix has graced Apple’s renowned trademark, then why the Apple Watch isn’t branded as the iWatch?

iMac, iPod, iPhone, and iPad, all of these famous Apple products are named according to a similar pattern except Apple Watch, and every time Apple launches a new model of the Apple Watch Series, the same question arises why it is called as Apple Watch instead of iWatch? Well, by now, a number of Apple enthusiastic people have known about the reason behind it and for the rest, here comes the answer but first, let’s take a quick look at iHistory.

A Little iHistory

When Apple acquired NeXT in 1997, Steve Jobs returned to Apple, taking over the helm of Apple as CEO of the company he co-founded in 1976 with Steve Wozniak and Ronald Wayne. The company was struggling when he returned and was on the verge of breaking, and then magic happened when Apple released the iMac in 1998. Soon, it became a popular product, and Apple came back on track.

The name iMac was referred to by Ken Segall, a man who worked for Apple’s advertising agency, and after tasting a massive success with iMac, Apple continued using the lowercase “i” prefix for various products including, the first iBook, which was released in 1999, for iPad since 2001, for web-based Apple services- iReview, iTool, iTunes, and for iPhone since 2007.

The launch of the iPhone in 2007 turned out to be revolutionary for the company as it cemented its place in the world of technology, and then Apple started developing its first-ever smartwatch with a would-be plan to name it an iWatch. Apple wasn’t aware of the already ongoing courtroom drama around the name iWatch, and all of it came to Apple as an unexpected and unwanted surprise.

High Voltage iDrama

It all started in June 2007, when a New York-based M.Z. Berger & Co. filed to trademark the iWatch name, which was dragged down by Swiss watchmaker Swatch. The Swiss company created a valid point leading to trademark litigation that the iWatch name would create confusion with Swatch buyers. While in European Union countries, a Dublin-based firm named Probendi has held the rights to the iWatch name since 2008. Their website claims that it is the only entity allowed to use the term iWatch in the European Union and warns to take strict legal action against any company that uses the iWatch name in the EU region.

Later on, in 2012, Fresno-California-based OMG Electronics, which was intended to create a smartwatch, applied for a trademark for the iWatch name before Apple. The application proposal was displeased when Swiss watchmaker Swatch challenged OMG Electronics over the company’s trademark application. At the same time, OMG Electronics sought to raise $100,000 to produce a smartwatch on the crowdfunding site Indiegogo, but unfortunately, it only managed to raise $1434. 

Leaving the US struggle behind, Apple applied for a trademark for iWatch in the UK, but again Swiss watchmaker Swatch demonstrated that it had an earlier trademark for iSwatch, which sound almost similar to iWatch and would cause confusion. Apple failed to convince the Intellectual Property Office of the UK and the result was declared in favour of Swatch in Oct. 2014. Further, Apple appealed the decision to the High Court, and this time the result was stated in favour of Apple.

After struggling over the iWatch trademark in the United States and European Union countries, Apple went further to try their fate in China, but to Apple’s lousy luck, the company got to know that in China, nine different companies have held the iWatch trademark. Overall, Apple managed to obtain the iWatch trademark in a number of countries, including Mexico, Japan, Taiwan, and Russia.

However, when Apple unveiled the first-ever smartwatch in 2015, it was branded as Apple Watch because the company failed to secure the iWatch trademark in large segments of the world. Whenever asked in the media about whether it made a bid to buy the iWatch trademark from the current holders as it did with the iPhone and iPad, the company never implemented a straight answer.

Why WhatsApp, Facebook and Instagram Went Down?

On late Monday, a global outage intruded Mark Zuckerberg’s empire of apps, which include WhatsApp, Facebook, Instagram, Messenger, Oculus VR, and apps that required Facebook login to work. The services of these vital Facebook platforms used by billions of people were down worldwide, including in India, for about 6-long hours. The apps slowly flashed back to life, but it turned out to be the most prolonged outage in the history of Facebook platforms.

Over 3.5 billion people worldwide use Facebook, Instagram, Messenger and WhatsApp to communicate with friends and family, and a large number of people use these platforms to expand and promote their businesses through advertising and outreach. The outage again shows the world how much we’re dependant on social media platforms and how a couple of hours of outage could disrupt our day-to-day lives.

The Reason

The company hasn’t clarified the reason behind the outage yet, but when contacted, a WhatsApp spokesperson said in a statement, “We’re aware that some people are experiencing issues with WhatsApp at the moment. We’re working to get things back to normal and will send an update here as soon as possible. Thanks for your patience!” A similar official statement arrives from a Facebook and Instagram spokesperson apologizing for the inconvenience.

The outage could be due to issues related to the server-side, like past outage incidents wherein platforms like WhatsApp, Instagram, and Messenger experienced massive outages. Another reason could be issues related to its Domain Name System records, often referred to as the internet’s phone book, which is where those sites stay live. One of the Twitter users discovered and tweeted, “someone nuked the DNS A and AAA records for Facebook, Instagram, and WhatsApp”.

Meanwhile, taking advantage of the situation, Twitter CEO jokingly asked the same user who revealed the issues related to DNS A and AAA records how much are Facebook, Instagram and WhatsApp up for sale? Furthermore, during the 6-hour long outage, people favoured Twitter, Signal, iMessage and others to connect with friends and family members. Facebook and its platforms ultimately restored their services after a team got access to the server computers, but the outage’s cause remained unclear.

Drone Swarms & Future of Defence Technology

Ever heard of Kamikazee or Blitzkrieg? If not, check out your history books and go through World Wars chapters. It is no less than a flock of weapons giving a surprise attack. But, considering the modern radar technology, making such surprise attacks on aerial space is impossible. So, what to do then? The answer is drone swarming. Drone swarming is a concept that aims to enable autonomous drones to work together as a group for a certain goal. This technology holds the reputation to change how we live and how we work in the near future. Let’s know more about drone swarms through this Exhibit blog.

What are drone swarms?

Many claims that it was they who introduced this drone swarming technology. But, it was Russians who witnessed it during the year 2018. Russians were able to crack down on this flock through their EW&SHORAD system. Drone swarms became a favourite when it comes to destroying oil facilities present in West Asian nations (being an Indian, we will use this term instead of Middle East, coined by Americans and other European countries) like at Aramco unit in Abqaiq and Khurais. And, when the world got hit by COVID-19, a region near Central Asia went through double turmoil conditions, with Azerbaijan and Armenia going to war. This war also witnessed the use of such acumen by Azerbaijan at that time.

Working of Drone Swarming

Drone swarms are the best example of how UAVs coordinate with each other and follow a pattern. It seems that there is a communication line existing between each of them whenever they are maneuvering in any area. During their movement, each of them exchanges information and accordingly follows the pattern. If you hit any of the drones, they will again interact and make a new formation to keep the entire system stable. Hence, these UAVs not only have functionalities of monitoring the rotor and its speed, but it also has to send signals through their network. If any entity gets shot down, the intelligence algorithm among them will bring changes. The following pattern has got its inspiration from a bunch of flies moving in a specific direction. The one controlling these drones, or even if not controlling them, will observe the alignment, separation, and cohesion among these UAVs.

Does India possess Drone Swarming technology?

When we are talking about Drone swarms in other countries, it also becomes important whether we also hold such elements in our campaign or not. And, yes, we do have. Feeling a sense of pride within you? I am sure you may somewhere feel relaxed that we have such modern techniques of warfare with us. A public sector undertaking, HAL, has recently showcased the Air-Launched Flexible Asset (ALFA -S) air-launched swarming drone system. ALFA-S was developed under the Combat Air Teaming System project. Seeing its potential, the US Air Force has also collaborated with India to work more on it. 

Final Remarks

Drones are future weapons of warfare, and drone swarms are inevitable. Even a follower of realism will consider such induction of technology as a big achievement. And, having drones swarming will also provide a better edge in terms of displaying our smart power. To follow other defense-based tech articles on the Exhibit platform, click here.

Studying From Home? Here Are Some Of The Finest EdTech Platforms

Apart from working from home, the other most popular phrase that garnered our attention during the Covid-19 pandemic is studying from home with the help of EdTech platforms. The EdTech Companies & Startups geared up for their moment under the spotlight as millions of students, from school to colleges, have moved to online classes several hours a day. The online learning option brings life to the Indian education system, but out of 1.5 million schools, unfortunately, only less than 20,000 of them are digitally connected.

India has more than 4,500 active EdTech start-ups, out of which over 400 were founded in the last 10-12 months, particularly during the pandemic phase. Along with these, there are various widely spread and easily available EdTech platforms available in the country. BARC India and Nielsen’s joint report revealed the time spent on EdTech apps in the first three months of lockdown is about 30 per cent more than the regular usage. These innovative EdTech platforms helped students save their academic year, and if you’re looking for a few of the finest, here’s a list to help you more.

Byju’s

Founders: Byju Raveendran & Divya Gokulnath

The world’s most valuable EdTech company Byju’s, was founded in 2011 as Think and Learn Pvt Ltd by Byju Raveendran and Divya Gokulnath. The popular multinational EdTech platform launched its app in August 2015, which runs on a freemium model, where the company offers free access to content for 15 days. The app allows students to take video lessons via the mobile application or website and covers the entire Kindergarten to class 12 segment of school education. 

From its early days, Byjus constantly follows the path of innovation, which results in training students for examinations in India such as IIT-JEE, NEET, CAT, IAS, and international examinations such as GRE and GMAT. Recently, Byju’s acquired virtual labs simulation startup LabInApp, coding-for-kids startup WhiteHat Jr. and a doubt clearing platform Scholr. Currently, Byju’s has a 40 million user base with 3 million paid subscribers, and the company is valued at $16.5 billion.

Unacademy

Founders: Gaurav Munjal, Roman Saini & Hemesh Singh

Bangalore is the centre of India’s high-tech industry, and after Byju’s, Unacademy is the second EdTech company founded in the garden city, though initially created as a YouTube channel in 2010 by Gaurav Munjal. Later on, in 2015, Gaurav Munjal, Roman Saini, and Hemesh Singh officially registered Unacademy as an education company, and currently, the company is valued at $2.0 billion. Unacademy recently acquired local startups like CodeChef, Kreatry, and Neostencil to expand more in the EdTech market.

Unacademy has a network of over 18,000 educators, and it is one of the fastest-growing EdTech companies in India who offers interactive classes and additional doubt clearing sessions. The educators at Unacademy are handpicked, and the app provides live classroom videos, where students can ask questions, answer live polls, and get their doubts cleared. Also, the same videos are available offline as well. The app helps students to crack competitive exams and graduate-level courses across the country.

Vedantu

Founders: Vamsi Krishna, Pulkit Jain, Saurabh Saxena & Anand Prakash

Bangalore has been a fortress of EdTech platforms, and following the entries of Byju’s and Unacademy, Vedantu is the third EdTech platform in our list, which began its initial journey from the high-tech city. The online tutoring platform was initially founded in 2011 but launched for the public in October 2014. The EdTech platform was founded by four friends from the Indian Institutes of Technology (IITs) – Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash.

Vedantu provides services to students from grades 4th to 12th for the Indian Certificate of Secondary Education (ICSE) & Central Board of Secondary Education. The EdTec platform uses an innovative Whiteboard Audio Video Education (WAVE) program for their 1-1 student-teacher live sessions. The EdTech company provides education to students with both free and paid classes options and aims to provide test preparation courses for the JEE, NTSE, and PSA exams in the future.

Toppr

Founders: Zishaan Hayath & Hemanth Goteti

Toppr is one of the prominent EdTech platforms in India that covers the K-12 segment with their learning app and provides one to one coding classes to young learners through their coding app codr. The EdTech firm was founded in 2013 by Zishaan Hayath and Hemanth Goteti. The Mumbai headquartered company also provides their services to the students who are appearing or preparing for competitive exams like JEE and NEET. 

The app witnessed an unbelievable increase in user engagement after it declared all live classes accessible to everyone during the coronavirus lockdown. The significant move also helped the EdTech firm reach a 35 million subscribers milestone by the end of 2020. Currently, Toppr is India’s most awarded EdTech platform, which covers the syllabus of 22 different boards in the country and 58 exams. The app provides excellent video classes and adaptive exercises along with mock tests to prepare students to perform better in the exams.

Birla Brainiacs

Founder: Nirvaan Birla

Birla Brainiacs is a unified learning platform for students from classes 1 to 10. The app offers effortless learning in Math, Science, English, Coding, Mental ability, Vedic math and competitive exam preparations. The EdTech startup began operations in April 2020, and currently, it is one of the most affordable eLearning apps. The Mumbai-based EdTech platform was founded by Nirvaan Birla with an aim to provide more than what the school curriculum offers.

The platform offers one hour of daily live sessions, which showcases narratives developed by international scriptwriters, which helps students to stay more attentive and helps them understand the topic in an exciting way. The story format and familiar characters of the story help students to recall the topic during exams. Birla Brainiacs app also offers a query box feature where students can ask and clear their doubts even after the class is over.

UpGrad

Founders: Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli & Ravijot Chugh

UpGrad is South Asia’s most prominent online higher EdTech company with affiliations with a few of the top universities worldwide. The courses offered at UpGrad help Indian students and working professionals to upgrade in their respective careers. The Mumbai based start-up was co-founded in 2015 by Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli and Ravijot Chugh. 

The EdTech platform offers various courses ranging from MBAs, insurance, software, blockchain, and many more, which help students get online degrees from the topmost universities in the world. The EdTech app offers career-oriented and future-proof programs designed by industry experts and delivers them to the students in collaboration with world-class faculty. 

The company has strengthened its arms in the South Asia region and is now planning to spread its wings globally.  Recently, UpGrad announced a partnership with Northern Arizona University, which is one of the oldest public universities in the US. The EdTech platform is currently valued at $850 million and aims to reach one billion by the end of 2021.

Brainly

Founder: Michał Borkowski, Tomasz Kraus & Łukasz Haluch

Brainly is one of the oldest and most popular EdTech companies in the world, which offers most of its content for free. It provides a learning platform and homework solutions for students, parents, and teachers. The Kraków, Poland based company was founded in 2009 by Michał Borkowski, Tomasz Kraus and Łukasz Haluch. The EdTech platform is headquartered in New York City and has over 350 million monthly users across 35 countries, including the United States, Poland, India, Russia, Brazil, Indonesia, and Turkey.

The EdTech firm works on a motto, no one knows everything, but everyone knows something, and following the motto, it encourages users to engage in the online community by answering other users’ questions. The app helps middle and high-school students and their parents clear their doubts and strengthen their fundamental academic subjects such as math and science. Over a decade-long journey, Brainly has answered over 50 million questions to date.

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